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CourseAutomotive & Motorsport Applications open

Social media course for competitive teams

Online course of 300 hours in social media for racing teams. 6 modules covering team social strategy, content production at the circuit, live coverage, community and sponsors, and analytics, with an assigned technical tutor.

Duration3 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate
Enrol now View syllabus Ask an advisor
Virtual lab · try it before you enrol

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Learning outcomes

What you will be able to do

01

Define a social media strategy aligned with the team's objectives.

02

Produce photo and video content at the circuit.

03

Coordinate live coverage of a race weekend.

04

Integrate sponsors in line with advertising regulations.

05

Manage the community and social media crises.

06

Measure performance with indicators and dashboards.

07

Draw up a social media plan for a season.

Profile

Who it's for

  • Sports community managers.
  • Team communications managers.
  • Motorsport content creators.
  • Motorsport photographers.
  • Video editors.
  • Social media analysts.
  • Engineering or science graduates looking to join racing teams.
Standards & tools

What you'll work with

  • Regulation (EU) 2016/679 (GDPR)
  • Law 34/2002 (LSSI-CE, information society services and e-commerce)
  • Royal Decree 444/2024 (users of special relevance)
  • Law 13/2022 (General Audiovisual Communication Law)
  • Organic Law 3/2018 (LOPDGDD, data protection and digital rights)
  • Royal Legislative Decree 1/1996 (Intellectual Property Law)
  • Autocontrol Code of Conduct (use of influencers in advertising)
  • Meta Business Suite
  • CapCut
  • Adobe Lightroom
  • Metricool
  • Canva
Syllabus

6 modules

  1. 1.1Social media objectives: fans, sponsorship and recruitment
  2. 1.2Audit of existing profiles
  3. 1.3Audience by platform: Instagram, TikTok, X, YouTube
  4. 1.4The team's tone of voice
  5. 1.5Content pillars for a season
  6. 1.6Analysis of benchmark teams
  7. 1.7Roles: community manager, photographer and editor
  8. 1.8Minimum budget and resources
  9. 1.9Planning around calendar events
  10. 1.10Case study: social media audit of a GT team
  1. 2.1Photography in the pit lane and paddock
  2. 2.2Vertical video with a phone and gimbal
  3. 2.3Onboard cameras and broadcasting rights
  4. 2.4Fast editing at the circuit itself
  5. 2.5Graphic templates for results and the grid
  6. 2.6Subtitles and accessibility
  7. 2.7Content featuring mechanics and engineers
  8. 2.8Content featuring drivers off track
  9. 2.9Promoter filming restrictions
  10. 2.10Workshop: production kit for a race weekend
  1. 3.1Coverage script for a race weekend
  2. 3.2Posts for practice, qualifying and the race
  3. 3.3Live streams and real-time stories
  4. 3.4Communicating retirements and accidents
  5. 3.5Interacting with fans during the race
  6. 3.6Coordination with the promoter and other teams
  7. 3.7Handling team radio and messages
  8. 3.8Podium and celebration content
  9. 3.9Post-race video summary
  10. 3.10Practical exercise: simulated coverage of an endurance race
  1. 4.1Integrating sponsors into posts
  2. 4.2Labelling paid partnerships
  3. 4.3Legal giveaways and competitions
  4. 4.4Managing toxic comments
  5. 4.5Ambassadors, creators and sim racing
  6. 4.6Communities on Discord and broadcast channels
  7. 4.7Fan-generated content
  8. 4.8Social media crises and response protocol
  9. 4.9Relations with specialist media
  10. 4.10Case study: livery launch campaign
  1. 5.1Metrics: reach, engagement and retention
  2. 5.2Native analytics tools
  3. 5.3Exposure value for sponsors
  4. 5.4A/B testing of formats
  5. 5.5Best posting times by time zone
  6. 5.6Monthly social media report
  7. 5.7Low-budget paid advertising
  8. 5.8Each platform's recommendation algorithms
  9. 5.9Adjusting the strategy mid-season
  10. 5.10Workshop: the team's social media dashboard
  1. 6.1Team diagnosis
  2. 6.2Objectives and audiences
  3. 6.3Content pillars and formats
  4. 6.4Season editorial calendar
  5. 6.5Coverage plan for an event
  6. 6.6Sponsor integration
  7. 6.7Indicators and dashboard
  8. 6.8Crisis protocol
  9. 6.9Report and presentation
  10. 6.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with work.

Each module combines theory, guided reading of the original legislation and applied exercises. The working software is Meta Business Suite, CapCut, Adobe Lightroom, Metricool and Canva, in free, academic or evaluation versions. Practice is based on real procedures: live coverage of a race weekend, a sponsor launch campaign and a monthly social media performance report. Assessment is continuous by module, plus the final project.

Standards covered: Regulation (EU) 2016/679, Law 34/2002, Royal Decree 444/2024, Law 13/2022, Organic Law 3/2018, Royal Legislative Decree 1/1996, Autocontrol Code of Conduct.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of the GDPR, Law 34/2002 (LSSI-CE) and Royal Decree 444/2024 applied to real cases, not as a theoretical annex.
Industry software:Meta Business Suite, CapCut, Adobe Lightroom, Metricool and Canva, in free, academic or evaluation versions.
Final project:a season-long social media plan for a racing team, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Team diagnosis
Diagnose the team's current social presence and set objectives and audiences.
Content pillars and calendar
Define the content pillars and formats and the season editorial calendar.
Event coverage and sponsors
Plan the coverage of an event and the integration of sponsors.
Dashboard and crisis protocol
Build the indicators dashboard and the crisis protocol.
Final project
Deliver the complete social media plan report and presentation, reviewed by your tutor.
Career opportunities

Where this takes you

Sports Community ManagerTeam Communications ManagerMotorsport Content CreatorMotorsport PhotographerVideo EditorSocial Media Analyst
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • An internet connection and a computer able to run the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

Apply now Scholarships
FAQ

Frequently asked questions

The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Meta Business Suite, CapCut, Adobe Lightroom, Metricool and Canva, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

No prior qualification is required; you need a computer able to run the programme software and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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