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CourseCivil, Rail & Smart Cities Applications open

Urban Mobility Apps and User Experience Course

Online course of 300 hours in urban mobility apps and user experience. 6 modules covering the mobility app ecosystem, user research, interface and interaction design, data and technical development, evaluation and continuous improvement, and a final project, with an assigned technical tutor.

Duration3 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate
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Learning outcomes

What you will be able to do

01

Analyse the urban mobility app ecosystem.

02

Apply user research techniques to travel contexts.

03

Design clear interfaces for journey planning and payment.

04

Integrate real-time open transport data.

05

Ensure digital accessibility and user privacy.

06

Evaluate usability through testing and analytics.

07

Develop a user-centred mobility app prototype.

Profile

Who it's for

  • UX designers working on mobility products.
  • Digital product managers.
  • User researchers studying travel behaviour.
  • Mobile app developers.
  • Transport digital transformation consultants.
  • Product analysts.
  • Engineering or science graduates aiming to join public transport operators.
Standards & tools

What you'll work with

  • ISO 9241-210 (human-centred design for interactive systems)
  • WCAG 2.2 (Web Content Accessibility Guidelines)
  • EN 301 549 (accessibility requirements for ICT products and services)
  • Regulation (EU) 2016/679 (General Data Protection Regulation)
  • Directive (EU) 2019/882 (accessibility requirements for products and services)
  • Royal Decree 1112/2018 (Spanish accessibility of public sector websites and mobile apps)
  • ISO 9241-11 (usability definitions and concepts)
  • Figma
  • Maze
  • Google Analytics for Firebase
  • Android Studio
  • OpenTripPlanner
Syllabus

6 modules

  1. 1.1Types of urban mobility apps
  2. 1.2Journey planners and navigation
  3. 1.3Public transport operator apps
  4. 1.4Micromobility and car-sharing apps
  5. 1.5Parking and payment apps
  6. 1.6Aggregators and super-apps
  7. 1.7Business and monetisation models
  8. 1.8Open and proprietary data sources
  9. 1.9Trends in digital mobility
  10. 1.10Case study: comparative analysis of three urban apps
  1. 2.1Needs of urban travellers
  2. 2.2Interviews and contextual observation
  3. 2.3Surveys and quantitative analysis
  4. 2.4Personas and empathy maps
  5. 2.5User journey maps
  6. 2.6Critical moments in the journey
  7. 2.7Users with disabilities and older users
  8. 2.8Designing for occasional users and tourists
  9. 2.9Synthesising findings
  10. 2.10Workshop: journey map of a multimodal trip
  1. 3.1Information architecture of a mobility app
  2. 3.2Planning and route selection flows
  3. 3.3Real-time information and alerts
  4. 3.4Maps and route representation
  5. 3.5Ticket purchase and validation
  6. 3.6Microinteractions and feedback
  7. 3.7Designing for use on the move
  8. 3.8Design systems and components
  9. 3.9WCAG digital accessibility
  10. 3.10Practical: clickable prototype in Figma
  1. 4.1Consuming GTFS and GTFS Realtime
  2. 4.2GBFS micromobility APIs
  3. 4.3Geolocation and battery consumption
  4. 4.4Contextual push notifications
  5. 4.5Offline operation
  6. 4.6Performance and loading times
  7. 4.7Location security and privacy
  8. 4.8Mobile payment integration
  9. 4.9Backend architecture and scalability
  10. 4.10Lab: arrivals screen with GTFS Realtime
  1. 5.1Moderated usability testing
  2. 5.2Remote and unmoderated testing
  3. 5.3SUS and task metrics
  4. 5.4Usage analytics and funnels
  5. 5.5A/B testing of features
  6. 5.6App store reviews
  7. 5.7Retention and loyalty indicators
  8. 5.8Prioritising improvements
  9. 5.9Ethical design and dark patterns
  10. 5.10Case study: usability test plan
  1. 6.1Defining the problem and users
  2. 6.2Research and findings
  3. 6.3Information architecture
  4. 6.4High-fidelity prototype
  5. 6.5Data sources and integrations
  6. 6.6User testing
  7. 6.7Launch plan
  8. 6.8Success indicators
  9. 6.9Report and presentation
  10. 6.10Final project: final review with your tutor
Methodology, software & labs

How you'll learn

Delivered 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within the intake, so the programme fits around full-time work.

Each module combines theory, guided reading of the original standards and applied exercises. The working software is Figma, Maze, Google Analytics for Firebase, Android Studio and OpenTripPlanner, in free, academic or evaluation versions. Exercises are based on real procedures: usability testing with travellers, prototyping of purchase flows and analysis of usage analytics. Assessment is continuous by module, plus a final capstone project.

Standards covered: ISO 9241-210; WCAG 2.2; EN 301 549; Regulation (EU) 2016/679; Directive (EU) 2019/882; Royal Decree 1112/2018; ISO 9241-11.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of ISO 9241-210, WCAG 2.2 and EN 301 549 applied to real cases, not as a theoretical annex.
Industry software:Figma, Maze, Google Analytics for Firebase, Android Studio and OpenTripPlanner, in free, academic or evaluation versions.
Final project:a user-centred mobility app, from user research and information architecture to a tested high-fidelity prototype and launch plan, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Problem and users
Define the mobility problem and the target users.
Research and architecture
Carry out user research and build the information architecture.
High-fidelity prototype
Design a high-fidelity prototype integrated with real transport data.
User testing
Test the prototype with users and prioritise improvements.
Final project
Present the app with its launch plan and success indicators, reviewed by your tutor.
Career opportunities

Where this takes you

Mobility UX designerDigital product managerUser researcherMobile app developerTransport digital transformation consultantProduct analyst
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • An internet connection and a computer capable of running the programme's software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Figma, Maze, Google Analytics for Firebase, Android Studio and OpenTripPlanner, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

No prior qualification is required: you only need an internet connection, a computer capable of running the programme's software and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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