Postgraduate Diploma in Dealer 2.0 and Omnichannel Experience
Online 800 h Postgraduate Diploma in Dealer 2.0 and Omnichannel Experience. 8 modules covering Regulation (EU) 2022/720, Regulation (EU) 2016/679 (GDPR) and Salesforce Automotive Cloud. Assigned tutor and open enrolment.
Postgraduate Diploma in Dealer 2.0 and Omnichannel Experience — studying from Canada
Canada's motorcycle and two-wheeler market is relatively modest compared with the car sector, but it supports a network of dealers, distributors, parts suppliers and recreational riding communities. Manufacturers and importers serve markets across provinces, with seasonal demand shaped by climate. Engineering work in this area includes vehicle homologation, component design and electric two-wheeler development. Regulation of vehicle safety and emissions involves federal and provincial authorities.
Fees for Canada: C$2,330 (Canadian dollar), with instalments and employer sponsorship available.
Relevant bodies in Canada
Typical roles
Questions from Canada
Is this programme recognised by professional bodies in Canada for motorcycle engineering?
SEIUM's qualifications are private, not official state degrees, and are not accredited by any national body in Canada. Vehicle engineering roles in Canada are generally not licensed by a single title-protected body, but employers and industry associations set their own expectations. Transport Canada regulates vehicle safety standards, which is separate from any qualification. Check recognition with prospective employers directly.
What career paths in Canada could this qualification support in the 2-wheeler sector?
Potential roles include design, testing, product development and technical support with motorcycle and powersports manufacturers, distributors and component suppliers. Whether a private qualification is valued is for each employer to decide, and experience often matters most in this sector. The final project can provide a concrete portfolio piece, though it does not guarantee any position.
How can I manage this programme alongside work in Canada?
The programme is entirely online and in English, so it suits students across Canadian time zones, and no student visa is needed to study from home. Workload ranges from 300 to 1,900 hours depending on the programme chosen. Fees are payable in instalments, and employer sponsorship is possible. An assigned technical tutor provides guidance throughout.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse the new distribution and sales models for motorcycles.
Design omnichannel customer journeys that integrate physical and digital channels.
Plan digital marketing campaigns and lead generation.
Configure CRM processes for managing the customer lifecycle.
Redesign the in-store experience and workshop service.
Implement online sales processes that comply with consumer regulations.
Measure the customer experience using indicators and dashboards.
Who it's for
- Dealership manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
- Customer experience manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
- Digital marketing manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
- CRM manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
- E-commerce manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
- Automotive retail consultant looking to specialise in Dealer 2.0 and Omnichannel Experience.
- Graduates in engineering or sciences seeking to enter motorcycle dealerships.
What you'll work with
- Regulation (EU) 2022/720
- Regulation (EU) 2016/679 (GDPR)
- Directive 2011/83/EU
- Royal Legislative Decree 1/2007 (TRLGDCU)
- Law 34/2002 (LSSI-CE)
- Organic Law 3/2018 (LOPDGDD)
- ISO 23592:2021
- ISO 10002:2018
8 modules · 800 h
1.1Evolution of the distribution model1.2Agency model versus concession model1.3Direct sales by the manufacturer1.4Platforms and marketplaces1.5Profile of the digital motorcycle buyer1.6Profitability of sales, after-sales and financing1.7Urban stores and temporary spaces1.8Impact of the electric motorcycle1.9Vertical exemption and price setting1.10Case study: business model of a multi-brand dealership
2.1Customer journey map2.2Physical and digital touchpoints2.3Online research and in-store purchase2.4Configurators and online reservation2.5Home test ride2.6Digital financing and valuation2.7Delivery and first steps2.8Connected after-sales and maintenance2.9Loyalty and community2.10Workshop: purchase journey for an electric motorcycle
3.1Website and local SEO3.2Business listing in search engines3.3Search and social media advertising3.4Lead capture and qualification3.5Email and automation3.6Video content3.7Reviews and reputation3.8Co-operative campaigns with the brand3.9Measurement and attribution3.10Practice: acquisition campaign for a launch
4.1CRM architecture4.2Opportunity tracking4.3Customer segmentation4.4Customer lifecycle4.5DMS and CRM integration4.6Personalisation of communications4.7CRM sales indicators4.8Protection of personal data4.9Data quality4.10Laboratory: follow-up workflow in the CRM
5.1Showroom design5.2Roles and product advisers5.3Point-of-sale technology5.4Workshop reception5.5Repair status information5.6Collection and home delivery5.7Rider equipment5.8Service excellence according to ISO 235925.9Complaints management5.10Case study: redesign of the workshop reception
6.1Online sale of motorcycles6.2Right of withdrawal6.3Online payment and financing6.4Home delivery6.5Online spare parts and accessories6.6Online purchase and in-store collection6.7Inventory integration6.8Sales on specialist marketplaces6.9Reverse logistics and returns6.10Workshop: online sales process for a motorcycle
7.1NPS, CSAT and CES7.2Post-purchase and post-service surveys7.3Web analytics and funnels7.4Sentiment analysis7.5Omnichannel experience indicators7.6Attribution models7.7Dashboards7.8Continuous improvement cycle7.9Benchmarking between dealerships7.10Case study: experience dashboard
8.1Dealership diagnosis8.2Customer profile8.3Target customer journey8.4Dealership digital strategy8.5CRM processes8.6In-store experience8.7Indicators and budget8.8Implementation plan8.9Report and presentation8.10Final review with the tutor
How you'll learn
100 % online training on the SEIUM campus, with downloadable material, recorded classes and assigned technical tutor. No fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce Automotive Cloud, Microsoft Dynamics 365, HubSpot, Google Analytics 4, in free, academic or evaluation versions. Tests are studied on real procedures: mapping the purchase journey for an electric motorcycle, redesigning the workshop reception experience, and configuring a lead follow-up workflow in the CRM. Assessment is continuous per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Analyse the new distribution and sales models for motorcycles.
Design omnichannel customer journeys that integrate physical and digital channels.
Plan digital marketing campaigns and lead generation.
Configure CRM processes for managing the customer lifecycle.
Redesign the in-store experience and workshop service.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient level of Spanish to follow technical regulatory reading.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours spread over 6 to 8 months. That is an average of 10 to 15 hours per week, compatible with full-time work.
You will work with Salesforce Automotive Cloud, Microsoft Dynamics 365, HubSpot and Google Analytics 4. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.
An own diploma from SEIUM upon passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised towards the advanced programme. Check the recognition policy when enrolling.
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