Master’s in In-Vehicle Experience Product Management Engineering
Online master's programme of 1,900 hours in in-vehicle experience product management engineering: 12 modules covering customer research, feature strategy and roadmaps aligned with SOP and OTA, requirements, in-vehicle platforms, monetisation, vehicle software delivery under UN ECE R155 and R156, and experience metrics, with an assigned technical tutor.
Master’s in In-Vehicle Experience Product Management Engineering — studying from Canada
Product design and human-machine interface work is well established in Canada across automotive, aerospace, medical devices and consumer electronics. Design studios and engineering firms in Toronto, Montréal, Waterloo and Vancouver develop user interfaces for vehicles, industrial equipment and healthcare technology. Usability and accessibility requirements are shaped by national standards and provincial legislation, including the Accessible Canada Act at the federal level. Typical employers include manufacturers, software companies and design consultancies.
Fees for Canada: C$13,900 (Canadian dollar), with instalments and employer sponsorship available.
Relevant bodies in Canada
Typical roles
Questions from Canada
Is design or HMI work in Canada regulated, and how does SEIUM fit in?
Product and HMI design is generally not a licensed profession in Canada, unlike engineering, which is regulated by provincial associations issuing Professional Engineer licences. SEIUM's qualifications are private, not official state degrees and not accredited by a national body. Recognition is decided by employers or relevant bodies, so confirm acceptance with them before enrolling.
Do Canadian product and interface design employers value this kind of study?
Canadian design employers, including software firms in Toronto, Montreal and Vancouver, usually focus on portfolios, user research and shipped work. A SEIUM qualification may add to your profile, especially with a strong final project, but whether it is valued depends on each employer. Build your portfolio alongside your studies.
How much time does this need alongside work, and how is it paid for?
The courses are fully online, so you can study from home at your own pace. Specialist courses take 300 hours, postgraduate diplomas 800 and master's 1,900, so consider your weekly availability. Teaching is in English with an assigned technical tutor. Fees can be paid in instalments, and employer sponsorship is possible, which you can ask your employer about.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Manage the on-board experience as a product throughout its life cycle.
Research the needs of vehicle customers in different markets.
Build feature roadmaps aligned with SOP and OTA.
Specify traceable requirements for software suppliers.
Decide on on-board platforms and partner ecosystems.
Design monetisation models for features and services.
Measure the experience and comply with cybersecurity and data regulations.
Who it's for
- On-board experience product managers at vehicle manufacturers.
- Infotainment product owners managing backlogs and suppliers.
- Connected services leads responsible for subscriptions and digital services.
- Software-defined vehicle strategists shaping the long-term roadmap.
- Automotive customer experience analysts working with surveys and telemetry.
- Partner ecosystem managers negotiating with platform and content providers.
- Engineering or science graduates aiming to move into the automotive industry.
What you'll work with
- UN ECE Regulation No. 155 (cybersecurity and cybersecurity management systems)
- UN ECE Regulation No. 156 (software updates and software update management systems)
- ISO/SAE 21434:2021 (road vehicle cybersecurity engineering)
- ISO/IEC/IEEE 29148:2018 (requirements engineering)
- Automotive SPICE 4.0 (automotive software process assessment model)
- ISO 15005:2017 (dialogue management principles for in-vehicle systems)
- Regulation (EU) 2023/2854 (Data Act) (harmonised rules on fair access to and use of data)
- Regulation (EU) 2016/679 (GDPR) (General Data Protection Regulation)
- Jira
- Polarion ALM
- Figma
- Amplitude
12 modules · 1900 h
1.1The on-board experience as a product1.2From infotainment to the software-defined vehicle1.3Role of the product manager in the automotive industry1.4Brand, engineering and sales stakeholders1.5Vehicle cycles versus software cycles1.6Supplier ecosystem and Big Tech1.7Brand differentiation through software1.8Benchmarking on-board experiences1.9Cabin experience metrics1.10Case study: experience strategy for a premium brand
2.1Customer segmentation by use2.2Product clinics with vehicles2.3Research at the dealership2.4Long-term owner studies2.5Third-party initial quality studies2.6Voice of the customer and complaints2.7Regional markets: China, Europe and the USA2.8Digital-native customers2.9Fleets and professional users2.10Workshop: research plan for a new model
3.1On-board feature portfolio3.2Prioritisation by value and cost3.3Roadmap aligned with SOP3.4Post-SOP features via OTA3.5Platforms shared across models3.6Variants by market and trim level3.7Managing hardware dependencies3.8Technical debt in vehicle software3.9Product committees and decision-making3.10Practical exercise: post-SOP feature roadmap
4.1Measurable experience requirements4.2Use cases and driving scenarios4.3Performance requirements: boot time and latency4.4Requirements traceability in Polarion4.5Technical specifications for suppliers4.6Acceptance criteria and testing4.7Regional and legal requirements4.8Modelling feature variability4.9Requirements engineering according to ISO/IEC/IEEE 291484.10Lab: specification of a navigation feature
5.1Android Automotive OS and GAS5.2Google built-in versus an in-house platform5.3Deep CarPlay integration5.4Brand-proprietary operating systems5.5In-vehicle app stores5.6Voice assistants and alliances5.7Third-party connected services5.8Managing the partner ecosystem5.9Negotiation and revenue sharing5.10Case study: platform decision for a brand
6.1Features on demand in vehicles6.2Connected service subscriptions6.3Pricing strategy by market6.4Free trials and conversion6.5Feature bundles by trim level6.6Customer acceptance and rejection6.7Recurring vehicle revenue6.8Revenue recognition in accounting6.9Ethical limits of monetisation6.10Practical exercise: revenue model for OTA features
7.1V-model and agile development7.2Automotive SPICE process model7.3Continuous integration in embedded software7.4HIL and in-vehicle testing7.5OTA software updates7.6Update management according to UN ECE R1567.7Cybersecurity according to UN ECE R1557.8Version and release management7.9Software quality and field defects7.10Workshop: quarterly OTA release plan
8.1On-board experience metrics8.2Feature usage telemetry8.3In-vehicle and in-app surveys8.4NPS and owner satisfaction8.5Perceived software defects8.6Competitive experience benchmarking8.7On-road experience testing8.8Root cause analysis of dissatisfaction8.9Experience dashboards for senior management8.10Lab: feature usage metrics dashboard
9.1Navigation and route planning9.2Charging experience in electric vehicles9.3On-board entertainment and gaming9.4Comfort, climate and wellbeing9.5Driver assistance experience9.6Rear passenger experience9.7Features for families with children9.8Experience for fleet drivers9.9Personalisation through profiles9.10Case study: redesign of the charging experience
10.1Distraction and HMI guidelines10.2Data privacy in the vehicle10.3Vehicle cybersecurity regulations10.4The Data Act and access to vehicle data10.5Accessibility of on-board interfaces10.6Liability for software failures10.7Content and media licensing10.8In-vehicle payments10.9Product risk matrix10.10Practical exercise: risk assessment of a new feature
11.1Product organisations at manufacturers11.2Automotive software subsidiaries11.3Product culture versus engineering culture11.4Influencing vehicle committees11.5Budget and business case11.6Relationships with software suppliers11.7Communication with marketing and sales11.8Attracting digital talent11.9Transformation towards the software-defined vehicle11.10Workshop: business case for a new experience
12.1Definition of the on-board opportunity12.2Research with drivers and passengers12.3Proposed experience strategy12.4Roadmap and key requirements12.5Experience prototype12.6Business model for the feature12.7Post-launch measurement plan12.8OTA delivery plan12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Jira, Polarion ALM, Figma and Amplitude, in free, academic or evaluation versions. Practice is based on real procedures for product clinics with drivers, on-road experience testing and analysis of feature usage telemetry. Assessment is continuous for each module, plus the final Master's Thesis.
Standards covered: UN ECE Regulation No. 155, UN ECE Regulation No. 156, ISO/SAE 21434:2021, ISO/IEC/IEEE 29148:2018, Automotive SPICE 4.0, ISO 15005:2017, Regulation (EU) 2023/2854 (Data Act), Regulation (EU) 2016/679 (GDPR).
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Jira, Polarion ALM, Figma and Amplitude, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the programme software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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