Master’s in Service Design & Mobility Journeys Engineering
Online master's programme of 1,900 hours in service design and mobility journeys engineering, structured in 12 modules covering service design, traveller research, journey maps and blueprints, Mobility as a Service, touchpoint design, shared mobility, inclusive travel, service prototyping, journey data, governance and the future of travel, with an assigned technical tutor.
Master’s in Service Design & Mobility Journeys Engineering — studying from Australia
Product design and human-machine interface work is important across Australian industries, from consumer goods and medical devices to mining equipment and transport systems. Designers and engineers collaborate on usability, ergonomics and visual interfaces, with growing attention to accessibility standards and user research. Australia has active design communities in Sydney, Melbourne and Brisbane, supported by universities and design agencies. Employers include manufacturers, software companies, consultancies and in-house product teams in large organisations.
Fees for Australia: A$15,800 (AUD), with instalments and employer sponsorship available.
Relevant bodies in Australia
Typical roles
Questions from Australia
Does a SEIUM qualification count for professional design recognition in Australia?
Australian design practice is recognised through bodies such as the Design Institute of Australia, which runs professional membership, and Engineers Australia covers engineering-related design. SEIUM's private qualifications are not accredited by these bodies. Employers and the relevant body decide whether it counts toward recognition.
Which Australian employers need HMI and product design skills?
Australia has product design studios, software companies, automotive and medical device firms, and consultancies needing interface and product designers. Employers usually look closely at your portfolio and user research work. A SEIUM qualification may complement this, but its weight is determined by each employer.
Can I study this part-time from Australia and what language level is needed?
Yes, the courses are 100% online, so you can study from home across Australia without a student visa. Teaching is in English, so you need solid English proficiency. Durations range from 300 to 1,900 hours, with an assigned technical tutor, instalment payments, and possible employer sponsorship.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Apply the principles of service design to mobility.
Research travellers' needs using qualitative and quantitative methods.
Build journey maps and blueprints for intermodal services.
Design accessible, consistent touchpoints across all channels.
Propose viable MaaS and shared mobility services.
Prototype and pilot services using experience metrics.
Integrate experience requirements into public contracts and tenders.
Who it's for
- Mobility service designers.
- Traveller experience researchers.
- Mobility product managers.
- MaaS consultants.
- Customer experience managers in transport.
- Mobility planning technicians.
- Engineering or science graduates aiming to enter public transport.
What you'll work with
- EN 13816:2002 (public passenger transport service quality)
- ISO 23592:2021 (service excellence: principles and model)
- Regulation (EU) 2021/782 (rail passengers' rights and obligations)
- Regulation (EC) No 1370/2007 (public passenger transport services by rail and road)
- Regulation (EU) No 181/2011 (bus and coach passengers' rights)
- EN 17478:2021 (transport services: customer communications for passenger transport)
- WCAG 2.2 (Web Content Accessibility Guidelines)
- Regulation (EU) 2016/679 (GDPR) (General Data Protection Regulation)
- Miro
- Figma
- Smaply
- Dovetail
- QGIS
12 modules · 1900 h
1.1Vargo and Lusch's service-dominant logic1.2Principles of service design1.3The double diamond and iterative processes1.4Co-creation with users and stakeholders1.5Front stage and backstage of the service1.6Touchpoints and channels1.7Specific features of mobility services1.8Service value proposition1.9Service excellence under ISO 235921.10Case study: deconstructing a bus operator's service
2.1Ethnography and observation in transport2.2In-depth interviews with travellers2.3Travel diaries and longitudinal studies2.4Shadowing users during journeys2.5Household mobility surveys2.6Ticket validation data2.7Personas and traveller archetypes2.8Needs of vulnerable groups2.9Synthesis and affinity maps2.10Practical exercise: field research at a station
3.1Door-to-door customer journey map3.2Moments of truth and pain points3.3Layered service blueprint3.4Stakeholder ecosystem maps3.5Emotional curves of the journey3.6Intermodal journeys and transfers3.7Future journey scenarios3.8Digital mapping tools3.9Validating maps with data3.10Workshop: blueprint of an intermodal transfer
4.1MaaS integration levels4.2Aggregators, operators and authorities4.3Integrated ticketing and fares4.4Mobility subscriptions4.5GTFS and GTFS-RT open data4.6Multimodal planning interfaces4.7Public-private governance of the ecosystem4.8Lessons from Whim and Jelbi4.9MaaS business models4.10Case study: MaaS proposal for a medium-sized city
5.1Mobility mobile apps5.2Real-time passenger information5.3Station displays and public address5.4Signage and wayfinding5.5Ticket vending machines and validators5.6Face-to-face assistance and station staff5.7Shared vehicle interfaces5.8Digital accessibility under WCAG 2.25.9Omnichannel brand consistency5.10Practical exercise: wayfinding for a transport interchange
6.1Station-based and free-floating car-sharing6.2Public bicycle systems6.3Shared e-scooters and parking regulation6.4Ride-hailing and private hire services6.5Demand-responsive transport in rural areas6.6Fleet rebalancing and operations6.7User safety and trust6.8Licensing and municipal regulation6.9Integration with public transport6.10Case study: redesign of a public bicycle service
7.1Travellers with sensory and motor disabilities7.2Older people and the digital divide7.3Care journeys with children7.4Gender perspective and safety7.5Transport poverty and exclusion7.6Tourists, languages and orientation7.7Assistance services for persons with reduced mobility (PRM)7.8Rail passengers' rights7.9Accessibility of rolling stock and infrastructure7.10Workshop: accessibility audit of a journey
8.1Low-fidelity service prototypes8.2Service staging and role-play8.3Limited urban pilots8.4Wizard of Oz technique in services8.5Living labs and real-world testing8.6Service experience metrics8.7A/B testing in apps8.8Iteration with validated learning8.9From pilot to deployment at scale8.10Laboratory: pilot of an on-demand service
9.1Analytics of travel traces9.2Quality indicators under EN 138169.3Satisfaction, NPS and customer effort9.4App usage analytics9.5Passenger counting with sensors9.6Demand and mode choice models9.7Data protection in mobility9.8Dashboards for operators9.9Text mining of complaints9.10Practical exercise: traveller experience dashboard
10.1Public service contracts and Regulation 1370/200710.2Tenders with experience criteria10.3Alliances between operators and platforms10.4Revenue and fare models10.5Subsidies and European funding10.6Change management in operators10.7Front-line service culture10.8Quality penalties and incentives10.9Economic sustainability of the service10.10Case study: tender specifications with user experience requirements
11.1Services with shared autonomous vehicles11.2Neighbourhood mobility hubs11.3Urban air mobility and vertiports11.4The 15-minute city and proximity11.5Transport decarbonisation and behaviour11.6Conversational AI in passenger assistance11.7Personalisation and dynamic offers11.8Sustainable tourism and mobility11.9Foresight scenarios to 204011.10Workshop: design of a neighbourhood mobility hub
12.1Selection of the mobility challenge12.2Research with real travellers12.3Journey and ecosystem maps12.4Ideation and service concept12.5Blueprint of the proposed service12.6Prototyping and pilot test12.7Evaluation with experience metrics12.8Implementation plan12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
A 100% online programme on the SEIUM campus, with downloadable materials, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so the programme is compatible with full-time work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Miro, Figma, Smaply, Dovetail and QGIS, in free, academic or evaluation versions. Testing is studied through real procedures: field research with travellers at stations, service pilots in urban living labs and co-creation workshops with operators. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: EN 13816:2002, ISO 23592:2021, Regulation (EU) 2021/782, Regulation (EC) No 1370/2007, Regulation (EU) No 181/2011, EN 17478:2021, WCAG 2.2 and Regulation (EU) 2016/679 (GDPR).
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Miro, Figma, Smaply, Dovetail and QGIS, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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