Diploma in UX Instrumentation and Product Metrics
Online postgraduate diploma of 800 hours in UX instrumentation and product metrics, structured in 8 modules covering product metrics, tracking plans, technical implementation, privacy and consent, UX metrics, data modelling and dashboards with the GDPR, the ePrivacy Directive and Google Analytics 4, with an assigned technical tutor.
Diploma in UX Instrumentation and Product Metrics — studying from Australia
Product design and human-machine interface work is important across Australian industries, from consumer goods and medical devices to mining equipment and transport systems. Designers and engineers collaborate on usability, ergonomics and visual interfaces, with growing attention to accessibility standards and user research. Australia has active design communities in Sydney, Melbourne and Brisbane, supported by universities and design agencies. Employers include manufacturers, software companies, consultancies and in-house product teams in large organisations.
Fees for Australia: A$2,850 (AUD), with instalments and employer sponsorship available.
Relevant bodies in Australia
Typical roles
Questions from Australia
Does a SEIUM qualification count for professional design recognition in Australia?
Australian design practice is recognised through bodies such as the Design Institute of Australia, which runs professional membership, and Engineers Australia covers engineering-related design. SEIUM's private qualifications are not accredited by these bodies. Employers and the relevant body decide whether it counts toward recognition.
Which Australian employers need HMI and product design skills?
Australia has product design studios, software companies, automotive and medical device firms, and consultancies needing interface and product designers. Employers usually look closely at your portfolio and user research work. A SEIUM qualification may complement this, but its weight is determined by each employer.
Can I study this part-time from Australia and what language level is needed?
Yes, the courses are 100% online, so you can study from home across Australia without a student visa. Teaching is in English, so you need solid English proficiency. Durations range from 300 to 1,900 hours, with an assigned technical tutor, instalment payments, and possible employer sponsorship.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Define product metric systems aligned with strategy.
Design tracking plans with consistent taxonomies.
Implement instrumentation on web, mobile and HMI.
Ensure compliance with privacy and consent requirements.
Measure user experience with behavioural and attitudinal metrics.
Model event data for analysis.
Communicate metrics through actionable dashboards.
Who it's for
- Product analysts who want to own metrics from definition to dashboard.
- Analytics engineers implementing tracking and data models.
- Quantitative UX researchers measuring experience at scale.
- Digital product managers making data-informed decisions.
- Data privacy specialists working alongside product and analytics teams.
- Experience data analysts in digital and mobility products.
- Engineering or science graduates seeking to enter digital product teams.
What you'll work with
- Regulation (EU) 2016/679 (General Data Protection Regulation)
- Directive 2002/58/EC (ePrivacy Directive)
- Organic Law 3/2018 (Spanish data protection and digital rights law)
- ISO/IEC 25012 (data quality model)
- ISO 9241-11 (usability definitions and concepts)
- ISO/IEC 25010 (systems and software quality models)
- ISO/IEC 27701 (privacy information management)
- Google Analytics 4
- Amplitude
- Mixpanel
- Segment
- dbt
8 modules
1.1Business metrics versus experience metrics1.2The product's North Star metric1.3Google's HEART framework1.4AARRR growth metrics1.5Leading and lagging indicators1.6Vanity metrics and their risks1.7Metrics tree1.8Operational definition of metrics1.9Alignment with OKRs1.10Workshop: metrics tree for a mobility app
2.1Tracking plan and taxonomy2.2Events, properties and users2.3Naming conventions2.4User identity and unification2.5Client-side and server-side instrumentation2.6Analytics SDKs2.7Governance of the tracking plan2.8Event validation2.9Event catalogue and documentation2.10Practical: tracking plan for a booking flow
3.1Data layer and tag manager3.2Customer data platforms3.3Events in Google Analytics 43.4Instrumentation with Mixpanel and Amplitude3.5Instrumentation in mobile apps3.6Instrumentation in vehicle HMI3.7Offline capture and synchronisation3.8Instrumentation testing3.9Data quality at source3.10Lab: implementing events in GA4
4.1GDPR and lawful bases4.2ePrivacy Directive and cookies4.3Consent management platforms4.4Minimisation and pseudonymisation4.5Cookieless analytics4.6Data retention and erasure4.7Data protection impact assessment4.8International data transfers4.9Vehicle data and privacy4.10Case study: redesigning a consent notice
5.1Task success rate5.2Time on task and errors5.3SUS, UMUX and SEQ questionnaires5.4Customer satisfaction (CSAT)5.5Customer effort score5.6Retention and engagement5.7Conversion funnels5.8Abandonment and friction points5.9UX benchmarks5.10Workshop: designing a UMUX-Lite questionnaire
6.1BigQuery and Snowflake data warehouses6.2Event modelling with dbt6.3SQL for product analysis6.4Session and user tables6.5Data quality and testing6.6Data lineage6.7Storage and query costs6.8Data access and security6.9Data catalogue6.10Practical: dbt sessions model
7.1Designing product dashboards7.2Looker Studio, Tableau and Metabase7.3Metric alerts7.4Weekly metric reviews7.5Data storytelling7.6Common interpretation errors7.7Democratising data access7.8Self-service analytics for teams7.9Dashboard maintenance7.10Case study: HEART dashboard for a product
8.1Selection of the digital product8.2Definition of key metrics8.3Event tracking plan8.4Event implementation8.5Privacy and consent8.6Analytical data model8.7Metrics dashboard8.8Improvement recommendations8.9Report and presentation8.10Final project: final review with the tutor
How you'll learn
The programme is 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it fits around your job.
Each module combines theory, guided reading of the original standard and applied exercises. You work with Google Analytics 4, Amplitude, Mixpanel, Segment and dbt, in free, academic or evaluation versions. Exercises are based on real procedures: designing event tracking plans, implementing analytics in web and mobile apps and building experience metrics dashboards. Assessment is continuous by module, plus the final integrating project.
Standards covered: Regulation (EU) 2016/679, Directive 2002/58/EC, Organic Law 3/2018, ISO/IEC 25012, ISO 9241-11, ISO/IEC 25010, ISO/IEC 27701.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Google Analytics 4, Amplitude, Mixpanel, Segment and dbt, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
Prior technical training or professional experience in the sector (no university degree required), a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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