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CourseCivil, Rail & Smart Cities Applications open

Urban UX Course: User Experience in Cities

Online course of 300 hours in urban UX and user experience in cities, structured in 6 modules covering human-centred urban experience, urban experience research, urban service design, urban interfaces and technology, and experience measurement and governance, with an assigned technical tutor.

Duration3 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate
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Learning outcomes

What you will be able to do

01

Apply human-centred design to urban services and spaces.

02

Research the citizen experience with qualitative and quantitative methods.

03

Design urban services using blueprints and journey maps.

04

Integrate physical and digital interfaces in the city.

05

Measure the citizen experience with indicators.

06

Promote user-centred public innovation.

07

Develop a project to improve the urban experience.

Profile

Who it's for

  • Public service designers.
  • Urban experience researchers.
  • Urban innovation consultants.
  • Citizen services officers.
  • Urban lab managers.
  • Urban planners interested in service design.
  • Engineering or science graduates seeking to join local government.
Standards & tools

What you'll work with

  • ISO 9241-210 (human-centred design)
  • ISO 37106 (guidance on operating models for smart cities)
  • UNE 178201 (smart cities: definition, attributes and requirements)
  • WCAG 2.2 (Web Content Accessibility Guidelines)
  • Regulation (EU) 2016/679 (General Data Protection Regulation)
  • Ley 39/2015 (Spanish Common Administrative Procedure Act)
  • ISO 37101 (sustainable development in communities)
  • Miro
  • Figma
  • Maptionnaire
  • Smaply
  • QGIS
Syllabus

6 modules

  1. 1.1The city as a service
  2. 1.2User experience applied to the city
  3. 1.3Public service design
  4. 1.4Physical and digital touchpoints
  5. 1.5Environmental psychology and behaviour
  6. 1.6Perception, wayfinding and Lynch's mental maps
  7. 1.7Emotions and urban wellbeing
  8. 1.8Behavioural design and nudges
  9. 1.9Ethics of urban design
  10. 1.10Case study: analysis of the experience of a municipal service
  1. 2.1Applied urban ethnography
  2. 2.2Observation and user shadowing
  3. 2.3Guided walks with citizens
  4. 2.4Experience diaries
  5. 2.5Biosensors and stress measurement
  6. 2.6Social media sentiment
  7. 2.7Perception surveys
  8. 2.8Building urban personas
  9. 2.9Citizen experience maps
  10. 2.10Practical exercise: guided walk in a transport interchange
  1. 3.1Service blueprint
  2. 3.2Citizen journey maps
  3. 3.3Administrative procedures and citizen services
  4. 3.4Urban wayfinding systems
  5. 3.5Integrated physical and digital signage
  6. 3.6Local services
  7. 3.7Experience design in transport
  8. 3.8Service prototyping
  9. 3.9Testing in a real context
  10. 3.10Workshop: blueprint of a waste collection service
  1. 4.1Smart street furniture
  2. 4.2Interactive screens and kiosks
  3. 4.3Municipal apps and e-government portals
  4. 4.4Augmented reality in public space
  5. 4.5Voice interaction and accessibility
  6. 4.6Digital twins and citizen visualisation
  7. 4.7Privacy and perceived surveillance
  8. 4.8Digital divide and in-person alternatives
  9. 4.9Interfaces for emergencies
  10. 4.10Lab: prototype of an urban information kiosk
  1. 5.1Citizen experience indicators
  2. 5.2Satisfaction indices
  3. 5.3Urban innovation labs
  4. 5.4Design teams in public administration
  5. 5.5Procurement of design services
  6. 5.6Scaling up pilots
  7. 5.7Impact assessment
  8. 5.8A culture of continuous improvement
  9. 5.9The experiences of Helsinki and Bogotá
  10. 5.10Case study: urban experience measurement system
  1. 6.1Urban challenge and users
  2. 6.2Field research
  3. 6.3Findings and opportunities
  4. 6.4Service concept
  5. 6.5Prototype and touchpoints
  6. 6.6Testing with citizens
  7. 6.7Implementation plan
  8. 6.8Experience indicators
  9. 6.9Report and presentation
  10. 6.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

A 100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it can be combined with work.

Each module combines theory, guided reading of the original regulations and applied exercises. The working software is Miro, Figma, Maptionnaire, Smaply and QGIS, in free, academic or evaluation versions. Exercises are based on real procedures for guided walks with citizens, urban service prototyping and testing in a real context. Assessment is continuous by module, plus the final project.

Standards covered: ISO 9241-210, ISO 37106, UNE 178201, WCAG 2.2, Regulation (EU) 2016/679, Ley 39/2015 and ISO 37101.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of ISO 9241-210, ISO 37106 and UNE 178201 applied to real cases, not as a theoretical annex.
Industry software:Miro, Figma, Maptionnaire, Smaply and QGIS, in free, academic or evaluation versions.
Final project:an urban UX project covering field research, a service concept, prototype testing with citizens and an implementation plan, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Analyse a municipal service
Map the current experience of a municipal service and its touchpoints.
Run a guided walk
Carry out a guided walk with citizens in a transport interchange.
Blueprint a service
Draw up the service blueprint of a waste collection service.
Prototype a kiosk
Build a prototype of an urban information kiosk.
Final project
Deliver an urban UX project with tested prototypes, experience indicators and an implementation plan, reviewed by your tutor.
Career opportunities

Where this takes you

Public service designerUrban experience researcherUrban innovation consultantCitizen services officerUrban lab managerUrban planner
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • An internet connection and a computer capable of running the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Miro, Figma, Maptionnaire, Smaply and QGIS, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

No prior qualification is required; you need an internet connection, a computer able to run the programme software and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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