Master’s in Service Design & Mobility Journeys
Online master's programme of 1,900 hours in service design and mobility journeys: research, blueprinting, omnichannel and feature monetisation. 12 modules covering service design, mobility user research, journey mapping, service blueprints, prototyping, digital mobility services, shared and on-demand mobility, public transport, business models, sustainability and project management, with ISO 9241-210, ISO 23592 and UNE-EN 13816, and an assigned technical tutor.
Master’s in Service Design & Mobility Journeys — studying from the United Kingdom
Product design and human-machine interface work is well established in the United Kingdom, supported by design-led manufacturers, consumer electronics firms, automotive studios and digital product agencies. London, Brighton, Manchester and Cambridge host design teams working on interfaces, usability and product development. Engineers and designers collaborate on user experience for vehicles, medical devices, industrial equipment and consumer goods. The Design Council and professional design bodies promote standards in design practice and innovation.
Fees for the United Kingdom: £4,930 (Pound sterling), with instalments and employer sponsorship available.
Relevant bodies in the United Kingdom
Typical roles
Questions from the United Kingdom
Which UK professional bodies relate to design and human-machine interface (HMI) work?
In the UK, the Design Council, the Chartered Society of Designers and the British Computer Society's usability specialist groups are relevant, and the IET covers many product and interface engineering areas. SEIUM's qualifications are private and not accredited by these organisations. Contact the relevant body to confirm how your study would be viewed.
Do UK product and design employers value private online qualifications in HMI?
UK product, automotive, medical device and technology firms usually hire on the strength of design portfolios, user research experience and technical skill. A private qualification can add to your profile, but employers decide its relevance. A strong portfolio showing real interface and product work is typically the key factor.
How does online study work for someone already employed in the UK, and what is the workload?
Programmes are fully online, so you can study around your UK job without a student visa. Teaching is in English, and an assigned technical tutor will guide your work. Each programme has a defined number of hours, and fees can be paid in instalments. Some employers sponsor job-related study, which varies by employer. Check the hours and funding options before enrolling.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Apply service design methodologies to mobility.
Research users' needs during their journeys.
Build journey maps and service blueprints.
Prototype and pilot mobility services.
Design digital services and MaaS platforms.
Define viable and sustainable business models.
Assess the social and environmental impact of services.
Who it's for
- Service designers.
- Mobility UX researchers.
- Mobility product managers.
- Sustainable mobility consultants.
- Customer experience designers.
- Transport innovation managers.
- Engineering or science graduates looking to join transport operators.
What you'll work with
- ISO 9241-210 (human-centred design for interactive systems)
- ISO 23592 (service excellence: principles and model)
- UNE-EN 13816 (public passenger transport service quality)
- Spanish Royal Decree 1544/2007 (accessibility in transport)
- EN 301 549 (accessibility requirements for ICT products and services)
- Delegated Regulation (EU) 2017/1926 (EU-wide multimodal travel information services)
- ISO 14823 (graphic data dictionary for ITS)
- Miro
- Figma
- Smaply
- Dovetail
- Google Analytics
12 modules
1.1What service design is1.2Services versus products1.3Service-dominant logic1.4Front stage and back stage1.5The Double Diamond1.6People-centred design1.7Mobility as a service1.8Actor ecosystems1.9Success stories in mobility1.10Case study: analysis of a bike-sharing service
2.1Ethnography and observation2.2Contextual interviews2.3Shadowing during journeys2.4Mobility diaries2.5Origin–destination surveys2.6Usage data and analytics2.7Personas and archetypes2.8Vulnerable groups2.9Research ethics2.10Practical: ethnographic study of an everyday journey
3.1Customer journey map3.2Touchpoints3.3Moments of truth3.4Emotions and pain points3.5Multimodal journeys3.6First and last mile3.7Journeys with disruptions3.8Future experience maps3.9Mapping tools3.10Workshop: journey of an intermodal trip
4.1Service blueprint4.2Support processes4.3Line of visibility4.4Resources and capabilities4.5Fleet operations4.6Maintenance and rebalancing4.7Customer service4.8Incident management4.9Operational indicators4.10Practical: blueprint of a car-sharing service
5.1Ideation techniques5.2Co-creation with users5.3Service prototypes5.4Role play and enactment5.5Digital prototypes5.6City pilots5.7Experiment design5.8Rapid iteration5.9Feasibility criteria5.10Lab: prototype of an on-demand service
6.1Journey planning apps6.2Integrated payment and ticketing6.3Booking and unlocking6.4Real-time information6.5Open transport APIs6.6GTFS and GBFS6.7MaaS platforms6.8Digital accessibility6.9UX design of mobility apps6.10Practical: booking and payment flow in an app
7.1Car sharing and moped sharing7.2Shared e-scooters7.3Ride hailing7.4Demand-responsive transport7.5Shared autonomous vehicles7.6Pricing models7.7Municipal regulation7.8Territorial equity7.9Impact on traffic7.10Case study: redesign of an e-scooter service
8.1Experience at stops and stations8.2Wayfinding and information8.3Universal accessibility8.4Perceived safety8.5Gender perspective8.6Fare integration8.7Handling disruptions8.8Transport in rural areas8.9Satisfaction assessment8.10Workshop: improving the experience at a station
9.1Business Model Canvas9.2Value Proposition Canvas9.3Partner ecosystems9.4Monetisation in mobility9.5Public–private collaboration9.6Data as an asset9.7Scaling services9.8Economic sustainability9.9Business metrics9.10Practical: business model for a MaaS platform
10.1Sustainable mobility and emissions10.2Modal shift10.3Impact indicators10.4Evaluation of pilots10.5Urban mobility plans10.6Low-emission zones10.7Commuter mobility10.8Circular economy of vehicles10.9Communicating impact10.10Case study: impact evaluation of a pilot
11.1Multidisciplinary teams11.2Workshop facilitation11.3Stakeholder management11.4Design in public administrations11.5Procurement of mobility services11.6Measuring the experience11.7Continuous improvement11.8Organisational scaling11.9Professional portfolio11.10Workshop: service design project plan
12.1Mobility challenge12.2User research12.3Current journey12.4Ideation of solutions12.5Service blueprint12.6Prototype and testing12.7Business model12.8Implementation plan12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
Training is 100% online on the SEIUM campus, with downloadable materials, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so the programme fits around your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Miro, Figma, Smaply, Dovetail and Google Analytics, in free, academic or evaluation versions. Testing is studied through real procedures: ethnographic research during journeys, service pilots in the city and usability tests of apps. Assessment is continuous for each module, plus the final Master's Thesis.
Standards covered: ISO 9241-210, ISO 23592, UNE-EN 13816, Spanish Royal Decree 1544/2007 (accessibility in transport), EN 301 549, Delegated Regulation (EU) 2017/1926 (multimodal travel information services), ISO 14823.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Miro, Figma, Smaply, Dovetail and Google Analytics, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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