Postgraduate DiplomaDesign, HMI & Product Applications open

Diploma in AR/MR for Driving: Content, Luminance and Regulations

Online postgraduate diploma of 800 hours in AR/MR for Driving: Content, Luminance and Regulations. 8 modules covering AR-HUD technology, AR content design, luminance and visual perception, human factors and distraction, regulations and safety, and prototyping and validation with ISO 15008, UN/ECE Regulation No. 125 and ISO 21448, with an assigned technical tutor.

Duration6–8 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma

Diploma in AR/MR for Driving: Content, Luminance and Regulations — studying from the United Kingdom

Product design and human-machine interface work is well established in the United Kingdom, supported by design-led manufacturers, consumer electronics firms, automotive studios and digital product agencies. London, Brighton, Manchester and Cambridge host design teams working on interfaces, usability and product development. Engineers and designers collaborate on user experience for vehicles, medical devices, industrial equipment and consumer goods. The Design Council and professional design bodies promote standards in design practice and innovation.

Fees for the United Kingdom: £1,070 (Pound sterling), with instalments and employer sponsorship available.

Relevant bodies in the United Kingdom

  • Design Council
  • Chartered Society of Designers (CSD)
  • Design Research Society (DRS)
  • British Standards Institution (BSI)

Typical roles

  • Product Designer
  • HMI Designer
  • UX Engineer
  • Industrial Design Engineer

Questions from the United Kingdom

Which UK professional bodies relate to design and human-machine interface (HMI) work?

In the UK, the Design Council, the Chartered Society of Designers and the British Computer Society's usability specialist groups are relevant, and the IET covers many product and interface engineering areas. SEIUM's qualifications are private and not accredited by these organisations. Contact the relevant body to confirm how your study would be viewed.

Do UK product and design employers value private online qualifications in HMI?

UK product, automotive, medical device and technology firms usually hire on the strength of design portfolios, user research experience and technical skill. A private qualification can add to your profile, but employers decide its relevance. A strong portfolio showing real interface and product work is typically the key factor.

How does online study work for someone already employed in the UK, and what is the workload?

Programmes are fully online, so you can study around your UK job without a student visa. Teaching is in English, and an assigned technical tutor will guide your work. Each programme has a defined number of hours, and fees can be paid in instalments. Some employers sponsor job-related study, which varies by employer. Check the hours and funding options before enrolling.

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Learning outcomes

What you will be able to do

01

Describe the augmented reality technologies applicable to driving.

02

Analyse spatial registration and latency requirements.

03

Design world-anchored AR content safely.

04

Define luminance and contrast strategies for day and night.

05

Assess the risks of distraction and attentional tunnelling.

06

Apply the regulations on visual presentation and field of view.

07

Prototype and validate AR concepts with drivers.

Profile

Who it's for

  • Designers of AR experiences for vehicles
  • AR-HUD engineers
  • Human factors engineers working on in-vehicle displays
  • Real-time prototype developers
  • Display optics engineers
  • ADAS HMI specialists
  • Engineering or science graduates looking to move into the automotive sector
Standards & tools

What you'll work with

  • ISO 15008:2017 (presentation of visual information in vehicles)
  • UN/ECE Regulation No. 125 (forward field of vision)
  • ISO 21448:2022 (SOTIF)
  • ISO 15005:2017 (dialogue management)
  • Recommendation 2008/653/EC (European Statement of Principles on HMI)
  • ISO 26262 (functional safety of road vehicles)
  • UN/ECE Regulation No. 155 (vehicle cybersecurity)
  • Unity
  • Unreal Engine
  • SCANeR studio
  • Ansys Speos
  • Tobii Pro Lab
Syllabus

8 modules

  1. 1.1Milgram's reality–virtuality continuum
  2. 1.2AR-HUDs, video displays and glasses
  3. 1.3Mixed reality for passengers
  4. 1.4Driving use cases
  5. 1.5Spatial registration and world anchoring
  6. 1.6Latency and image stability
  7. 1.7Depth perception
  8. 1.8Current technological limitations
  9. 1.9Current commercial AR systems
  10. 1.10Workshop: inventory of AR use cases in driving
  1. 2.1Long virtual image distances
  2. 2.2Wide field of view
  3. 2.3DLP, laser and LCoS sources
  4. 2.4Eye tracking for correction
  5. 2.5Sensor fusion for registration
  6. 2.6HD maps and localisation
  7. 2.7Compensation of vehicle motion
  8. 2.8Packaging and volume
  9. 2.9Costs and maturity
  10. 2.10Practical exercise: analysis of registration requirements for AR
  1. 3.1World-anchored versus screen-fixed content
  2. 3.2Lane-overlaid navigation arrows
  3. 3.3Highlighting of vehicles and pedestrians
  4. 3.4ADAS indication on the road
  5. 3.5Reducing visual clutter
  6. 3.6Symbology and coding
  7. 3.7Animation and motion
  8. 3.8Risk-adaptive content
  9. 3.9Registration errors and how they are perceived
  10. 3.10Lab: AR navigation prototype in Unity
  1. 4.1Visual adaptation and background luminance
  2. 4.2Contrast required by day and by night
  3. 4.3Glare and fatigue
  4. 4.4Colours and perception against the background
  5. 4.5Dynamic range of the source
  6. 4.6Automatic brightness control
  7. 4.7Measuring luminance and contrast
  8. 4.8Effects of sunglasses
  9. 4.9Vision of older drivers
  10. 4.10Case study: luminance control curve
  1. 5.1Attentional tunnelling caused by content
  2. 5.2Cognitive capture by content
  3. 5.3Over-reliance on AR cues
  4. 5.4Inattentional blindness
  5. 5.5Workload and AR
  6. 5.6Motion sickness and visual discomfort
  7. 5.7Individual differences between drivers
  8. 5.8Evaluation with eye tracking
  9. 5.9Safe design guidelines
  10. 5.10Workshop: distraction study with AR content
  1. 6.1Field of view and UN/ECE Regulation No. 125
  2. 6.2ISO 15008 visual presentation requirements
  3. 6.3European Statement of Principles on HMI
  4. 6.4ISO 15005 dialogue management
  5. 6.5Regulation of windscreen displays
  6. 6.6Functional safety of AR registration
  7. 6.7SOTIF and erroneous perception
  8. 6.8System cybersecurity
  9. 6.9Liability for errors
  10. 6.10Practical exercise: compliance matrix for an AR-HUD
  1. 7.1Prototypes in Unity and Unreal
  2. 7.2AR simulation in a driving simulator
  3. 7.3Virtual reality for early testing
  4. 7.4In-vehicle prototypes with displays
  5. 7.5Evaluation metrics
  6. 7.6Tests with drivers
  7. 7.7Content iteration
  8. 7.8Specifications for development
  9. 7.9Variant management
  10. 7.10Case study: validation of an AR concept in a simulator
  1. 8.1Selection of the use case
  2. 8.2Technical requirements of the AR system
  3. 8.3Content design
  4. 8.4Luminance strategy
  5. 8.5Risk analysis
  6. 8.6Prototype and evaluation
  7. 8.7Regulatory matrix for the concept
  8. 8.8Luminance analysis under extreme conditions
  9. 8.9Report and presentation
  10. 8.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it fits around your job.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Unity, Unreal Engine, SCANeR studio, Ansys Speos and Tobii Pro Lab, in free, academic or evaluation versions. Testing is studied on real procedures: prototyping AR navigation, defining luminance and contrast curves, and running distraction studies with augmented content. Assessment is continuous by module, plus the final project.

Standards covered: ISO 15008:2017, UN/ECE Regulation No. 125, ISO 21448:2022, ISO 15005:2017, Recommendation 2008/653/EC, ISO 26262, UN/ECE Regulation No. 155.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of ISO 15008, UN/ECE Regulation No. 125 and ISO 21448 applied to real cases, not as a theoretical annex.
Industry software:Unity, Unreal Engine, SCANeR studio, Ansys Speos and Tobii Pro Lab, in free, academic or evaluation versions.
Final project:an AR-for-driving concept with content design, luminance strategy, risk analysis, prototype and regulatory matrix, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Use case and requirements
Select a driving use case and define the technical requirements of the AR system.
AR content design
Design world-anchored content and symbology that minimise visual clutter.
Luminance strategy
Define a luminance and contrast strategy and analyse it under extreme conditions.
Risk and compliance
Carry out the risk analysis and build the regulatory matrix for the concept.
Final project
Prototype and evaluate the concept, then present the report for review by your tutor.
Career opportunities

Where this takes you

AR experience designer for vehiclesAR-HUD engineerHuman factors engineerReal-time prototype developerDisplay optics engineerADAS HMI specialist
Admissions & scholarships

Requirements

  • Prior technical training or professional experience in the sector. No university degree is required.
  • An internet connection and a computer able to run the programme's software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

FAQ

Frequently asked questions

The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Unity, Unreal Engine, SCANeR studio, Ansys Speos and Tobii Pro Lab, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

Prior technical training or professional experience in the sector (no university degree required), a computer able to run the software, and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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