Course in Loyalty Programmes in Mobility Insurance
Online course of 300 h in loyalty programmes in mobility insurance. 6 modules covering Directive (EU) 2016/97 (IDD), the EIOPA supervisory statement on differential pricing practices (2023) and Salesforce. Dedicated tutor and enrolment open.
Course in Loyalty Programmes in Mobility Insurance — studying from the United Kingdom
Insurance and risk analysis are important sectors in the United Kingdom, with London's market, the City of London and Edinburgh's financial services hub employing large numbers of actuaries, risk analysts and data specialists. Engineering knowledge is increasingly valuable in assessing risk for vehicles, infrastructure, energy and emerging technologies. Insurers and reinsurers use modelling, catastrophe analysis and telematics data. Regulation by the Prudential Regulation Authority and the Financial Conduct Authority shapes professional practice in this area.
Fees for the United Kingdom: £373 (Pound sterling), with instalments and employer sponsorship available.
Relevant bodies in the United Kingdom
Typical roles
Questions from the United Kingdom
Which UK bodies relate to actuarial and risk qualifications, and does SEIUM's training count towards their exams?
In the UK, actuarial professional status is governed by the Institute and Faculty of Actuaries, which runs its own examinations and accreditation. SEIUM's training is not accredited by the IFoA or any national body, and it does not confer exemptions from those exams unless the IFoA itself decides so. Confirm exemption policies directly with the IFoA before enrolling.
Do UK insurers and risk firms hire people with private online engineering or data qualifications?
UK insurers and risk consultancies recruit on the basis of skills, experience and recognised credentials. A private qualification may support an application where it demonstrates applied data or risk modelling, but employers decide its value case by case. Practical project work often carries more weight, so present your final project clearly on your CV and in interviews.
How much study time is needed, and can I pay for it in instalments while working in the UK?
Programmes range from 300 hours for specialist courses to 1,900 hours for master's programmes, all delivered online in English. You are assigned a technical tutor for support. Fees are payable in instalments, and employer sponsorship is possible. Plan weekly study hours realistically, as the total hours are substantial for a part-time learner.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Avoid unfair differential pricing based on tenure.
Develop a loyalty programme with its economic model.
Who it's for
- Loyalty manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- CRM analyst in insurance who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Customer experience manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Retention analyst who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Motor insurance product manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Relationship marketing manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Graduates in engineering or sciences seeking to enter motor insurance.
What you'll work with
- Directive (EU) 2016/97 (IDD)
- EIOPA supervisory statement on differential pricing practices (2023)
- Directive 2005/29/EC (unfair commercial practices)
- Law 34/2002 (LSSI, commercial communications)
- Order ECO/734/2004 (customer service)
- Regulation (EU) 2016/679 (GDPR)
6 modules · 300 h
1.1Why mobility customers compare every year1.2Acquisition cost versus retention cost1.3Customer lifetime value1.4Real reasons for churn and how to uncover them1.5Critical moments: renewal, claim and premium increase1.6Loyalty through inertia versus loyalty through value1.7What a points scheme can and cannot solve1.8The risk of rewarding those who do not need it1.9Cross-sector references and their transfer1.10Workshop: diagnosing retention in a portfolio
2.1Programme objective and the behaviour to be reinforced2.2Cash rewards versus service rewards2.3Points, tiers and progressive benefits2.4Safe driving programmes and how they fit2.5No-claims refund and its technical limits2.6Benefits at the time of a claim2.7Third-party partnerships and benefits catalogue2.8Clear rules and programme communication2.9Programme cost and break-even point2.10Practice: designing the mechanics of a programme
3.1Data needed to personalise without intruding3.2Customer segmentation for the programme3.3Churn propensity models3.4Identifying high-value customers3.5Personalised offers and their ethical limit3.6Controlled tests and control groups3.7Measuring the true incremental effect3.8Programme indicators and their monitoring3.9The risk of cannibalising margin without gaining retention3.10Practice: designing a controlled test
4.1Service as the main lever of loyalty4.2Claims experience and its effect on renewal4.3Proactive communication and price transparency4.4Self-service, app and ease of management4.5Handling complaints and winning back dissatisfied customers4.6Welcome programmes and the first ninety days4.7Renewal communication: what to say and when4.8Vulnerable customers and appropriate support4.9Measuring satisfaction and recommendation4.10Practice: redesigning the renewal journey
5.1Transparency of conditions and of benefit expiry5.2Pricing practices and consumer protection5.3Equal treatment of new and existing customers5.4Data protection in loyalty programmes5.5Taxation of incentives provided5.6Liability for third-party catalogue services5.7Preventing abuse and fraud in the programme5.8Governance and oversight of the associated product5.9Reputational risk of a poorly communicated programme5.10Practice: regulatory review of a programme
6.1Technical implementation and systems involved6.2Catalogue and supplier management6.3Operating costs and provision for outstanding points6.4Programme evolution and renewal of benefits6.5Decision to maintain, redesign or close the programme6.6Training the sales network and customer service6.7Programme dashboard6.8Common errors in insurance loyalty6.9Sector cases and lessons learned6.10Final project: a complete loyalty programme with its economics
How you'll learn
Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine the programme with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Adobe Campaign, Python (lifelines), Power BI, in free, academic or evaluation versions. Case studies are based on real portfolio survival analysis procedures, design of points and rewards programmes, and NPS and retention measurement. Assessment is continuous, per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Where this takes you
Requirements
- No prior qualification is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient command of Spanish to follow technical regulatory texts.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme comprises 300 hours in total, spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.
The programme uses Salesforce, Adobe Campaign, Python (lifelines) and Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.
A SEIUM diploma of your own on passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Check the credit recognition policy when you enrol.
Related programmes
Course in On-Demand Insurance in Urban Mobility
Online course of 300 h in on-demand insurance in urban mobility. 6 modules covering Directive (EU) 2016/97 (insurance distribution, IDD), Delegated Regulation (EU) 2017/2358 (product governance…
Course in Foresight and the Future of Mobility Insurance
Online course of 300 h in foresight and the future of mobility insurance. 6 modules with Regulation (EU) 2019/2144 (general vehicle safety), Directive (EU) 2021/2118 (motor…
Course in Catastrophe-Linked Capital Markets
Online 300-hour course in catastrophe-linked capital markets. 6 modules covering Directive 2009/138/EC (Solvency II), Article 211 special purpose vehicles, Implementing Regulation (EU) 2015/462 and Moody’s RMS…
More in Insurance, Risk & Actuarial Data
All Insurance, Risk & Actuarial Data programmes → · How to apply · Fees & financing · Scholarships