Track day event organization course
Online course of 300 hours in track day event organisation. 6 modules covering the track day business model, legal requirements and insurance, track safety, event operations, and marketing and customer experience, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Design the business model for a profitable track day.
Identify the legal and insurance requirements of the event.
Plan safety measures on track and in the paddock.
Organise the logistics and schedule of the day.
Manage the customer experience before, during and after the event.
Analyse financial and satisfaction results.
Draw up a complete organisation plan for a track day.
Who it's for
- Motorsport event organisers.
- Circuit coordinators.
- Track day sales managers.
- Performance driving instructors.
- Event safety technicians.
- Customer experience managers.
- Engineering or science graduates looking to work at circuits.
What you'll work with
- Law 39/2022 (Sports Law)
- Royal Decree 393/2007 (Basic Self-Protection Standard)
- Law 50/1980 (Insurance Contract Law)
- Regulation (EU) 2016/679 (GDPR)
- Appendix O to the ISC (recommendations for permanent circuits)
- ISO 20121:2012 (sustainable event management)
- Royal Legislative Decree 1/2007 (consumer and user protection)
- Eventbrite
- MYLAPS Orbits
- Microsoft Excel
- Mailchimp
- Trello
6 modules
1.1What a track day is and types of format1.2Audiences: private individuals, clubs and companies1.3Circuit hire by the hour and by the day1.4Fixed and variable cost structure1.5Price per place and break-even point1.6Additional services: coaching, photos, car hire1.7Calendar and seasonality1.8Competition and differentiation1.9Partnerships with dealerships and clubs1.10Case study: income statement for an event
2.1Difference between a track day and a competition2.2Hire contract with the circuit2.3Organiser's third-party liability insurance2.4Accident insurance for participants2.5Liability waivers and their validity2.6Licence and age requirements for participants2.7Data protection for registered participants2.8Circuit noise limits2.9Municipal and regional permits2.10Workshop: drafting the registration terms and conditions
3.1Mandatory safety briefing3.2Groups by level and vehicle type3.3Overtaking rules and flags3.4Marshals, ambulance and recovery truck3.5Vehicle checks: tyres, brakes and leaks3.6Participant equipment3.7Pit lane speed control3.8Procedure for an accident or oil on track3.9Event self-protection plan3.10Practical exercise: briefing script for beginners
4.1Schedule of the day and sessions4.2Accreditation and access control4.3Paddock and car park management4.4Timing with transponders4.5Staff and volunteers: roles4.6Catering and hospitality4.7Handling participant incidents4.8Suppliers and service contracts4.9Closing the event and handing back the circuit4.10Case study: operations plan for sixty cars
5.1Booking and payment platform5.2Pre-event communication5.3Photography and video for participants5.4Corporate and incentive programmes5.5Loyalty and season passes5.6Satisfaction surveys5.7Sustainability and emissions offsetting5.8Managing online reviews5.9Analysis of event indicators5.10Workshop: satisfaction survey and analysis of results
6.1Concept and target audience6.2Choosing the circuit and date6.3Budget and pricing6.4Legal framework and insurance6.5Safety plan and briefing6.6Operations plan for the day6.7Marketing and sales plan6.8Evaluation indicators6.9Report and presentation6.10Final project: final review with the tutor
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with work.
Each module combines theory, guided reading of the original legislation and applied exercises. The working software is Eventbrite, MYLAPS Orbits, Microsoft Excel, Mailchimp and Trello, in free, academic or evaluation versions. Practice is based on real procedures: organising a track day for brand clubs, a track safety plan and briefing, and the financial analysis of an event. Assessment is continuous by module, plus the final project.
Standards covered: Law 39/2022, Royal Decree 393/2007, Law 50/1980, Regulation (EU) 2016/679, Appendix O to the ISC, ISO 20121:2012, Royal Legislative Decree 1/2007.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- No prior qualification is required.
- An internet connection and a computer able to run the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Eventbrite, MYLAPS Orbits, Microsoft Excel, Mailchimp and Trello, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
No prior qualification is required; you need a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
Related programmes
Advanced simulator driving simulation course
Online course of 300 hours in advanced driving simulation: 6 modules covering professional simulator architecture, vehicle and tyre models, motion cueing and perception, simulator driving technique,…
Basic circuit racing course
Online course of 300 hours in basic circuit racing lines: 6 modules covering racing-line geometry, corner types, car control through the corner, racing lines in competition,…
Racing motorcycle mechanics course
Online course of 300 hours in racing motorcycle mechanics. 6 modules covering the racing motorcycle, the racing engine, transmission and brakes, chassis, suspension and wheels, and…
More in Automotive & Motorsport
All Automotive & Motorsport programmes → · How to apply · Fees & financing · Scholarships