Social media management course in motorcycling
Online course of 300 hours in social media management in motorcycle racing, 6 modules covering social media in motorcycling, strategy and planning, content creation, community and crisis management, and measurement and advertising, with an assigned technical tutor.
Social media management course in motorcycling — studying from Singapore
Singapore has a sizeable two-wheeler market, with motorcycles and scooters forming an important part of urban transport. Regulation of vehicle registration, emissions and safety falls under the Land Transport Authority and the National Environment Agency. Engineering work includes vehicle maintenance, electric scooter development, component design and compliance testing. Employers include dealership groups, service providers and companies supplying electric two-wheelers across the region.
Fees for Singapore: S$1,140 (Singapore dollar), with instalments and employer sponsorship available.
Relevant bodies in Singapore
Typical roles
Questions from Singapore
Will this qualification be recognised by professional bodies in Singapore?
SEIUM's qualifications are private, not official state degrees, and are not accredited by any national body in Singapore. Vehicle engineering roles in Singapore are generally judged on employer requirements and relevant experience, and the Professional Engineers Board governs formal Professional Engineer registration. Recognition of a private qualification is decided by employers or the relevant body, so verify this before enrolling.
How might this training be used by employers in Singapore?
Singapore has a limited automotive manufacturing base, so 2-wheeler engineering opportunities are mainly in servicing, distribution, component supply, design support and motorsport-related work. An online private qualification may help you demonstrate knowledge, but it does not guarantee a role. Employers usually weigh hands-on experience and project evidence highly.
Can I study this alongside a full-time job, and can my employer help fund it?
The programme is online and taught in English, so you can study from home in Singapore with no student visa required. Workload is significant, with 800 to 1,900 hours depending on the programme, so plan around your job. Fees can be paid in instalments, and employer sponsorship is possible; ask your employer whether they fund job-related courses.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse the digital ecosystem of motorcycle racing.
Design a social media strategy with measurable objectives.
Create engaging content at the track and in the off-season.
Manage the community and crisis situations.
Measure results and report to sponsors.
Apply advertising and data protection regulations.
Draw up an annual social media plan for a team or rider.
Who it's for
- Sports community managers.
- Social media managers.
- Motorsport content creators.
- Team communications managers.
- Social media analysts.
- Racing video producers.
- Engineering or science graduates looking to join racing teams.
What you'll work with
- Regulation (EU) 2016/679 (General Data Protection Regulation)
- Ley Orgánica 3/2018 (Spanish Data Protection and Digital Rights Act)
- Ley 34/2002 (Spanish Information Society Services Act, LSSI)
- Regulation (EU) 2022/2065 (Digital Services Act)
- Ley 13/2022 (Spanish General Audiovisual Communication Act)
- Ley 34/1988 (Spanish General Advertising Act)
- Autocontrol Code of Conduct on the use of influencers in advertising (Spanish advertising self-regulation)
- Meta Business Suite
- TikTok Studio
- Metricool
- CapCut
- Canva
6 modules
1.1The digital ecosystem of motorcycle racing1.2Audiences by platform1.3Profiles of riders, teams and brands1.4Success stories from the paddock1.5Business and community objectives1.6Audit of existing profiles1.7Competitor analysis1.8Format trends1.9Championship rules on content1.10Workshop: social media audit of a team
2.1Setting SMART objectives2.2Target audience and buyer persona2.3Content pillars2.4Tone of voice2.5Season editorial calendar2.6Covering a race weekend2.7Off-season content2.8Budget and resources2.9Approval workflow2.10Practical: editorial calendar for a month of races
3.1Trackside photography3.2Vertical video and reels3.3On-board cameras and rights3.4Fast mobile editing3.5Live streams and stories3.6Copy and copywriting3.7Subtitles and accessibility3.8Sponsored content3.9Fan-generated content3.10Lab: editing a race reel
4.1Comment moderation4.2Handling criticism and hate4.3Interacting with fans4.4Communicating crashes and injuries4.5Sporting controversies4.6Crisis protocol4.7Account security4.8Privacy of minors4.9Data protection4.10Case study: managing a post-race controversy
5.1Reach and engagement metrics5.2Analytics tools5.3Reports for sponsors5.4Paid advertising on Meta and TikTok5.5Targeting and budget5.6A/B testing5.7Influencers and collaborations5.8Disclosed advertising5.9Return on investment5.10Case study: monthly report for a sponsor
6.1Account diagnosis6.2Objectives and audiences6.3Content strategy6.4Season calendar6.5Community and crisis plan6.6Advertising plan6.7Indicators and dashboard6.8Results report6.9Report and presentation6.10Final project: final review with the tutor
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so the programme fits around your job.
Each module combines theory, guided reading of the original legislation and applied exercises. The working software is Meta Business Suite, TikTok Studio, Metricool, CapCut and Canva, in free, academic or evaluation versions. Real procedures are studied: planning editorial calendars, creating and editing content at the track, and metrics reports for sponsors. Assessment is continuous by module, plus the final project.
Standards covered: Regulation (EU) 2016/679, Ley Orgánica 3/2018, Ley 34/2002, Regulation (EU) 2022/2065, Ley 13/2022, Ley 34/1988, Autocontrol Code of Conduct on the use of influencers in advertising.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- No prior qualification is required.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Meta Business Suite, TikTok Studio, Metricool, CapCut and Canva, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
No prior qualification is required; you need an internet connection, a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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