Course in Loyalty Programmes in Mobility Insurance
Online course of 300 h in loyalty programmes in mobility insurance. 6 modules covering Directive (EU) 2016/97 (IDD), the EIOPA supervisory statement on differential pricing practices (2023) and Salesforce. Dedicated tutor and enrolment open.
Course in Loyalty Programmes in Mobility Insurance — studying from Singapore
Singapore is a major insurance and reinsurance hub in Asia, regulated by the Monetary Authority of Singapore. Engineering skills support risk modelling, catastrophe analysis, data analytics and actuarial work for insurers and reinsurers. The sector draws on data science and quantitative methods, with demand from insurers, brokers and risk consultancies. The city's financial ecosystem makes it a common base for global risk and actuarial teams.
Fees for Singapore: S$639 (Singapore dollar), with instalments and employer sponsorship available.
Relevant bodies in Singapore
Typical roles
Questions from Singapore
Will this qualification be recognised by professional bodies in Singapore?
SEIUM's qualifications are private, not official state degrees, and are not accredited by any national body. In Singapore, actuarial work is linked to the Singapore Actuarial Society, and insurance is regulated by the Monetary Authority of Singapore. Recognition of a private qualification is decided by employers or the relevant body, so confirm with them directly before you enrol.
How might this training be used by employers in Singapore?
Singapore's insurance, banking and risk functions employ people with analytical and data skills. An engineering-based risk and data programme may complement such roles, but it does not guarantee a position or a specific career outcome. Employers usually weigh professional exams, experience and demonstrated analytical ability, so your final project and work history will matter as much as the qualification title.
Can I study this alongside a full-time job, and can my employer help fund it?
Because the course is fully online and taught in English, you can study from Singapore without travelling, and no student visa is needed for online study. The workload is substantial, so plan carefully around your job. Fees can be paid in instalments, and employer sponsorship is possible; many Singapore companies support job-relevant study, so discuss it with your manager.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Avoid unfair differential pricing based on tenure.
Develop a loyalty programme with its economic model.
Who it's for
- Loyalty manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- CRM analyst in insurance who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Customer experience manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Retention analyst who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Motor insurance product manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Relationship marketing manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Graduates in engineering or sciences seeking to enter motor insurance.
What you'll work with
- Directive (EU) 2016/97 (IDD)
- EIOPA supervisory statement on differential pricing practices (2023)
- Directive 2005/29/EC (unfair commercial practices)
- Law 34/2002 (LSSI, commercial communications)
- Order ECO/734/2004 (customer service)
- Regulation (EU) 2016/679 (GDPR)
6 modules · 300 h
1.1Why mobility customers compare every year1.2Acquisition cost versus retention cost1.3Customer lifetime value1.4Real reasons for churn and how to uncover them1.5Critical moments: renewal, claim and premium increase1.6Loyalty through inertia versus loyalty through value1.7What a points scheme can and cannot solve1.8The risk of rewarding those who do not need it1.9Cross-sector references and their transfer1.10Workshop: diagnosing retention in a portfolio
2.1Programme objective and the behaviour to be reinforced2.2Cash rewards versus service rewards2.3Points, tiers and progressive benefits2.4Safe driving programmes and how they fit2.5No-claims refund and its technical limits2.6Benefits at the time of a claim2.7Third-party partnerships and benefits catalogue2.8Clear rules and programme communication2.9Programme cost and break-even point2.10Practice: designing the mechanics of a programme
3.1Data needed to personalise without intruding3.2Customer segmentation for the programme3.3Churn propensity models3.4Identifying high-value customers3.5Personalised offers and their ethical limit3.6Controlled tests and control groups3.7Measuring the true incremental effect3.8Programme indicators and their monitoring3.9The risk of cannibalising margin without gaining retention3.10Practice: designing a controlled test
4.1Service as the main lever of loyalty4.2Claims experience and its effect on renewal4.3Proactive communication and price transparency4.4Self-service, app and ease of management4.5Handling complaints and winning back dissatisfied customers4.6Welcome programmes and the first ninety days4.7Renewal communication: what to say and when4.8Vulnerable customers and appropriate support4.9Measuring satisfaction and recommendation4.10Practice: redesigning the renewal journey
5.1Transparency of conditions and of benefit expiry5.2Pricing practices and consumer protection5.3Equal treatment of new and existing customers5.4Data protection in loyalty programmes5.5Taxation of incentives provided5.6Liability for third-party catalogue services5.7Preventing abuse and fraud in the programme5.8Governance and oversight of the associated product5.9Reputational risk of a poorly communicated programme5.10Practice: regulatory review of a programme
6.1Technical implementation and systems involved6.2Catalogue and supplier management6.3Operating costs and provision for outstanding points6.4Programme evolution and renewal of benefits6.5Decision to maintain, redesign or close the programme6.6Training the sales network and customer service6.7Programme dashboard6.8Common errors in insurance loyalty6.9Sector cases and lessons learned6.10Final project: a complete loyalty programme with its economics
How you'll learn
Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine the programme with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Adobe Campaign, Python (lifelines), Power BI, in free, academic or evaluation versions. Case studies are based on real portfolio survival analysis procedures, design of points and rewards programmes, and NPS and retention measurement. Assessment is continuous, per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Where this takes you
Requirements
- No prior qualification is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient command of Spanish to follow technical regulatory texts.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme comprises 300 hours in total, spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.
The programme uses Salesforce, Adobe Campaign, Python (lifelines) and Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.
A SEIUM diploma of your own on passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Check the credit recognition policy when you enrol.
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