Postgraduate Diploma in Team Management, Sponsorship and Media
Online 800-hour Postgraduate Diploma in Team Management, Sponsorship and Media. 8 modules covering the Racing Rules of Sailing (RRS), World Sailing Regulation 20 (advertising code) and advanced Microsoft Excel. Assigned tutor and open enrolment.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Design the organisational structure of a sailing team.
Manage people and sporting performance in a campaign.
Prepare the team's budget and financial plan.
Attract and activate sponsorship in line with the World Sailing advertising code.
Plan communication and media relations.
Build the team's brand and its digital community.
Coordinate logistical operations during an event.
Who it's for
- Sailing team director who wants to specialise in Team Management, Sponsorship and Media.
- Sports sponsorship manager who wants to specialise in Team Management, Sponsorship and Media.
- Head of sports communication and media who wants to specialise in Team Management, Sponsorship and Media.
- Nautical events manager who wants to specialise in Team Management, Sponsorship and Media.
- Sports marketing manager who wants to specialise in Team Management, Sponsorship and Media.
- Campaign operations coordinator who wants to specialise in Team Management, Sponsorship and Media.
- Engineering or science graduates looking to enter competitive sailing.
What you'll work with
- Racing Rules of Sailing (RRS)
- World Sailing Regulation 20 (advertising code)
- Sport Act 39/2022
- General Advertising Act 34/1988
- Law 49/2002 (tax regime for patronage)
- Regulation (EU) 2016/679 (GDPR)
- ISO 20121 (sustainable event management)
8 modules · 800 h
1.1Team models: professional, amateur and mixed1.2Organisation chart: skipper, tactician, crew and shore team1.3Classes and circuits: TP52, ClubSwan, SailGP, America's Cup1.4Racing Rules of Sailing1.5Sailor classification code1.6Competitive calendar and logistics1.7Technical team: sails, mast and electronics1.8Support team: physical preparation and health1.9Governance and decision-making1.10Case study: organisation chart of a TP52 campaign
2.1Crew selection by position2.2Training planning2.3Performance evaluation and analytics2.4Team cohesion and leadership2.5Conflict and ego management2.6Sailor contracts and image rights2.7Insurance and injury prevention2.8Work-life balance and travel2.9Generational renewal and talent pipeline2.10Workshop: annual training plan
3.1Cost structure of a campaign3.2Boat, sails and equipment3.3Logistics, transport and containers3.4Entry fees, moorings and accommodation3.5Sources of income and sponsorship3.6Budget control and treasury3.7Taxation of sports sponsorship3.8Foundations and non-profit organisations3.9Financial reporting to sponsors3.10Practical exercise: budget for a season
4.1The sponsorship market in nautical sports4.2Value proposition for brands4.3Sponsorship dossier and commercial assets4.4Sponsorship tiers and benefits4.5Boat naming and visibility4.6Sponsorship activation and hospitality4.7Negotiation and sponsorship contracts4.8Return measurement (ROI and ROO)4.9Renewal and sponsor retention4.10Case study: sponsorship dossier for a brand
5.1Team communication plan5.2Press relations and press releases5.3On-water audiovisual production5.4Drones, on-board cameras and telemetry5.5Social media and content creation5.6Storytelling for the team and its sailors5.7Broadcasting and audiovisual rights5.8Communication crisis management5.9Audience measurement and media value5.10Workshop: content plan for a regatta
6.1Team visual identity6.2Merchandising and licensing6.3Fan community6.4Events and presence at boat shows6.5Social responsibility and sustainability6.6Educational and inclusive sailing programmes6.7Partnerships with clubs and federations6.8Personal branding for sailors6.9Reputation and brand values6.10Practical exercise: brand plan for a sailing team
7.1Regatta logistics and boat transport7.2Base camp management7.3VIP hospitality for sponsors7.4Measurement, rating and certificates7.5Protests and jury hearings7.6Safety on water and on land7.7Coordination with the organising authority7.8Weather and conditions management7.9Post-event evaluation7.10Case study: operational plan for an international regatta
8.1Definition of sporting objectives8.2Team structure8.3Campaign budget8.4Sponsorship strategy8.5Communication and media plan8.6Operations plan8.7Success indicators8.8Execution schedule8.9Report and presentation8.10Final review with the tutor
How you'll learn
100% online training on the SEIUM Institute campus, with downloadable material, recorded classes and an assigned technical tutor. No fixed timetables: students progress at their own pace within the intake, which makes it compatible with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Microsoft Excel (advanced), HubSpot CRM, Adobe Premiere Pro, Meta Business Suite, Power BI, in free, academic or evaluation versions. Case work covers real procedures for preparing sponsorship dossiers, communication plans for regatta events, and campaign budget case studies. Assessment is continuous per module plus the final integrative project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Design the organisational structure of a sailing team.
Manage people and sporting performance in a campaign.
Prepare the team's budget and financial plan.
Attract and activate sponsorship in line with the World Sailing advertising code.
Plan communication and media relations.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient Spanish to follow technical regulatory reading.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme comprises 800 hours in total over 6 to 8 months. That is between 10 and 15 hours per week on average, compatible with a full-time job.
You will work with Microsoft Excel (advanced), HubSpot CRM, Adobe Premiere Pro, Meta Business Suite and Power BI. Free, academic or evaluation versions are used, and the tutor will indicate the free alternative where one exists.
An own diploma from SEIUM Institute upon passing continuous assessment and the integrative project. It is in-house training, not an official Ministry qualification.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the advanced programme. Check the recognition policy when enrolling.
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