Master’s in Motorcycle Industry Strategy and Retail Engineering
Online master's programme of 1,900 hours in motorcycle industry strategy and retail engineering. 12 modules covering the global motorcycle industry, competitive strategy, product portfolio, distribution networks, retail formats, dealership management, sales and CRM, digital channels, demand forecasting and new business models, with an assigned technical tutor.
Master’s in Motorcycle Industry Strategy and Retail Engineering — studying from New Zealand
The motorcycle and two-wheeler sector in New Zealand is primarily retail, servicing, touring and recreational use, with a sizeable community of riders served by importers, dealerships and specialist workshops. Motorcycle safety and licensing fall under the New Zealand Transport Agency Waka Kotahi, and the Motorcycle Trade Association supports the sector. Engineers and technicians often work in dealership service departments, component importers or with small specialist manufacturers.
Fees for New Zealand: NZ$17,700 (New Zealand dollar), with instalments and employer sponsorship available.
Relevant bodies in New Zealand
Typical roles
Questions from New Zealand
Is there a professional body in New Zealand that recognises motorcycle engineering?
There is no separate statutory register for motorcycle engineers in New Zealand. Engineering New Zealand covers the wider profession, and vehicle compliance is regulated by the NZ Transport Agency Waka Kotahi. SEIUM's qualifications are private and not accredited by any national body, so employers decide how much weight to give them.
Who employs motorcycle engineers in New Zealand?
Likely employers include importers and distributors, motorcycle workshops, performance and race teams, and engineering firms serving the automotive sector. Some roles relate to vehicle certification and safety. Employers generally judge candidates on hands-on ability and project evidence, and a private qualification may or may not be valued depending on the employer.
How long does the course take alongside a job in New Zealand?
The course is fully online and taught in English, so you can study from home without a student visa. Specialist courses total 300 hours, postgraduate diplomas 800 hours and master's programmes 1,900 hours. You have an assigned technical tutor, and fees can be paid in instalments or sponsored by an employer where available.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse the competitive structure of the global motorcycle industry.
Formulate product portfolio and positioning strategies.
Design distribution networks and retail formats.
Manage dealerships using commercial and financial indicators.
Integrate digital channels into motorcycle sales.
Forecast demand and plan sales by segment and market.
Develop a strategic and retail plan for a motorcycle brand.
Who it's for
- Product strategy managers
- Dealership managers
- Network development managers
- Motorcycle market analysts
- Sales directors
- Automotive retail consultants
- Engineering or science graduates looking to join motorcycle manufacturers
What you'll work with
- Regulation (EU) 2022/720 (vertical agreements block exemption)
- Law 15/2007 on the Defence of Competition (Spanish competition law)
- Royal Legislative Decree 1/2007 (Spanish consumer and user protection law)
- Regulation (EU) 2016/679 (General Data Protection Regulation)
- ISO 9001 (quality management systems)
- ISO 10002 (customer satisfaction — complaints handling)
- Regulation (EU) 168/2013 (approval and market surveillance of L-category vehicles)
- Directive (EU) 2019/2161 (better enforcement and modernisation of EU consumer protection rules)
- Salesforce
- Power BI
- Tableau
- SAP
- Advanced Excel
12 modules · 1900 h
1.1Volumes by region1.2Japanese, European and Asian manufacturers1.3Emerging motorcycle markets1.4Market segments1.5Value chain1.6Sector profitability1.7Impact of electrification1.8Barriers to entry1.9Alliances and acquisitions1.10Case study: five forces analysis of the sector
2.1Internal and external analysis2.2Sources of competitive advantage2.3Premium brand strategies2.4Volume strategies2.5Shared platform strategy2.6Internationalisation strategies2.7Diversification into micromobility2.8Electrification strategy2.9Strategic scenario planning2.10Workshop: strategic plan for a European manufacturer
3.1Product life cycle3.2Range management3.3Positioning by segment3.4Pricing and margins3.5Product launches3.6Special and limited editions3.7Management of mature models3.8Product and type approval3.9Customer research3.10Practical exercise: portfolio matrix for a brand
4.1Distribution channels4.2Importers and subsidiaries4.3Distribution contracts4.4Vertical agreements block exemption4.5Competition law4.6Dealer selection4.7Brand standards4.8Network territorial coverage4.9Sales through multi-brand outlets4.10Case study: redesign of a national network
5.1Traditional dealership format5.2Urban store format5.3Brand spaces5.4Shopping-centre corners5.5Experience stores5.6Sale of rider gear and equipment5.7In-store workshop5.8Space design5.9Customer experience5.10Workshop: urban store concept
6.1Profit and loss account6.2Stock turnover6.3Inventory financing6.4Used vehicle sales6.5Customer finance6.6Insurance and services6.7After-sales as a source of margin6.8Dealership commercial indicators6.9Sales team management6.10Practical exercise: financial analysis of a dealership
7.1Sales process7.2Test rides7.3Commercial negotiation techniques7.4Opportunity management in CRM7.5Customer after-sales follow-up7.6Customer loyalty programmes7.7ISO 10002 complaints handling7.8Customer satisfaction7.9Data protection7.10Lab: sales funnel in a CRM
8.1Online motorcycle sales8.2Online product configurators8.3Digital booking and payment8.4Omnichannel sales integration8.5Sales through marketplaces8.6Pre-contractual information for buyers8.7Online consumer rights8.8Web analytics for the online channel8.9Digital buying experience8.10Case study: launch of online sales
9.1Demand forecasting9.2Registration time series9.3Macroeconomic demand factors9.4Demand seasonality9.5Sales and operations planning9.6Production allocation9.7Stock management9.8System usage scenarios9.9Accuracy indicators9.10Lab: registration forecasting
10.1Subscription model10.2Motorcycle leasing10.3Direct sales by the manufacturer10.4Agency model10.5Paid connected services10.6Sale of electric motorcycles10.7Certified second-hand market10.8Flexible financing schemes10.9Sustainability of the model10.10Practical exercise: evaluation of the agency model
11.1Market data sources11.2Registration data11.3Market research11.4Competitive market intelligence11.5Commercial dashboards11.6Customer segmentation11.7Dynamic pricing strategies11.8Decision-making11.9Data governance11.10Case study: commercial dashboard
12.1Sector analysis12.2Brand diagnosis12.3Formulation of the competitive strategy12.4Portfolio plan12.5Distribution plan12.6Retail format12.7Digital channels plan12.8Five-year financial plan12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Power BI, Tableau, SAP and advanced Excel, in free, academic or evaluation versions. Real procedures are studied: strategic analysis of a motorcycle manufacturer against Asian competitors, design of an urban dealership format, and a sales forecasting model by segment. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: Regulation (EU) 2022/720, Spanish Competition Act 15/2007, Royal Legislative Decree 1/2007, Regulation (EU) 2016/679, ISO 9001, ISO 10002, Regulation (EU) 168/2013, Directive (EU) 2019/2161.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer able to run the programme's software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Salesforce, Power BI, Tableau, SAP and advanced Excel, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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