Master’s in In-Vehicle Experience Product Management
Online master's programme of 1,900 hours in in-vehicle experience product management, covering SDV roadmaps, feature pricing and OTA. 12 modules covering the in-car experience, digital product management, user research, HMI design, vehicle software platforms, connected services, features on demand, usage data, validation, ecosystem and product leadership under ISO 15005 and UNECE R155/R156, with an assigned technical tutor.
Master’s in In-Vehicle Experience Product Management — studying from Malta
Malta's manufacturing base is comparatively small but includes food, pharmaceutical, electronics and light engineering activities, many serving export markets. Quality management and materials expertise are important for companies needing to meet international standards. The Malta Standards Authority oversees national standardisation and conformity, supporting firms in certification and product compliance. Engineers in this area often work in production, process improvement and quality assurance, frequently within multinational or export-oriented operations.
Fees for Malta: €9,930 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Malta
Typical roles
Questions from Malta
Is there a recognised professional route in Malta for materials and quality engineers?
In Malta, engineering titles are regulated through the Malta Council for Professions and the Chamber of Engineers. Quality work often references international standards bodies and certifications such as those from ASQ or ISO-based schemes, which many Maltese manufacturers use. SEIUM's qualifications are its own private ones, not official state degrees or accredited by a national body, so recognition depends on the employer or relevant body.
Which employers in Malta might value manufacturing and quality training?
Malta's manufacturing sector includes electronics, aerospace-related and marine industries, which employ quality and materials engineers. Whether a private online qualification helps depends on each employer's hiring criteria. Experience, certifications and your final project will matter, and employers ultimately decide whether SEIUM's qualification is useful to them.
Can I study this online while working in Malta, and how are fees handled?
Yes. Programmes are 100% online and taught in English, so no student visa is needed to study from home. Master's programmes take 1,900 hours, postgraduate diplomas 800 hours and specialist courses 300 hours. Fees are payable in instalments, employer sponsorship is possible, and you are assigned a technical tutor throughout.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Understand the software-defined vehicle as a digital product.
Manage vision, roadmap and priorities for in-vehicle features.
Research users in a driving context.
Design safe interactions that minimise distraction.
Select platforms and connected services.
Define business models for features on demand.
Measure and improve the product with usage data.
Who it's for
- In-vehicle experience product managers
- HMI designers
- Automotive UX researchers
- Connected services managers
- Infotainment product owners
- Digital product strategists
- Engineering or science graduates looking to enter the automotive industry
What you'll work with
- ISO 15005 (dialogue management principles for in-vehicle systems)
- UNECE R155 (vehicle cybersecurity management system)
- UNECE R156 (software updates and software update management system)
- Regulation (EU) 2016/679 (GDPR, data protection)
- Regulation (EU) 2023/2854 (Data Act, access to connected-product data)
- ISO 9241-210 (human-centred design for interactive systems)
- NHTSA Visual-Manual Driver Distraction Guidelines (in-vehicle electronic devices)
- ISO 15008 (legibility of in-vehicle visual presentation)
- Figma
- Android Automotive OS
- ProtoPie
- Amplitude
- Jira
12 modules
1.1Evolution of the cabin as a digital space1.2Screens, audio, voice and connectivity1.3The software-defined vehicle1.4Expectations of digital users1.5Segments and brand personality1.6Driver and passenger experience1.7Apple and Google ecosystems in the car1.8Software competition between manufacturers1.9Trends seen at motor shows1.10Case study: experience audit of a vehicle
2.1Role of the product manager in automotive2.2Product vision and strategy2.3Defining the value proposition2.4Feature roadmaps2.5Prioritisation with RICE and Kano frameworks2.6Vehicle cycles versus agile software2.7Managing internal stakeholders2.8Feature requirements and specifications2.9Product success indicators2.10Workshop: product vision for infotainment
3.1Contextual interviews inside the car3.2Naturalistic driving studies3.3Product clinics with prototypes3.4Diary studies with owners3.5Analysis of user reviews and forums3.6Personas and usage scenarios3.7Customer journey maps3.8Cross-cultural research by market3.9Synthesis and prioritisation of findings3.10Practical: contextual study with drivers
4.1System information architecture4.2Central displays and digital instrument clusters4.3Physical versus touch controls4.4Voice interfaces and conversational assistants4.5Head-up displays and augmented reality4.6Designing to minimise distraction4.7NHTSA visual-manual distraction guidelines4.8Accessibility and inclusion in the cabin4.9Design systems for HMI4.10Lab: HMI prototype in Figma
5.1Android Automotive OS and Google services5.2Apple CarPlay and Android Auto5.3Manufacturers' proprietary platforms5.4Centralised electronic architectures5.5Over-the-air (OTA) updates5.6In-car app stores5.7Integration of third-party apps5.8Performance and boot time5.9Infotainment system cybersecurity5.10Case study: platform choice for a manufacturer
6.1Telematics and connectivity modules6.2Connected navigation and real-time traffic6.3Remote services from the mobile app6.4Connected roadside assistance6.5Route planning with charging for EVs6.6In-vehicle payments6.7Smart home integration6.8Privacy and consent management6.9Cloud services architecture6.10Practical: design of a connected service
7.1Subscription models in automotive7.2Software-unlockable features7.3Customer perception of recurring payments7.4Pricing strategies7.5Free trials and conversion rates7.6Catalogue of digital services7.7Feature lifecycle7.8Controversial cases and lessons learnt7.9Consumer protection and regulation7.10Case study: features-on-demand strategy
8.1Feature usage telemetry8.2Product metrics applied to the car8.3Analytics of screen interaction8.4A/B testing in connected vehicles8.5Data quality and representativeness8.6GDPR applied to vehicle data8.7Data access under the Data Act8.8Product tracking dashboards8.9Data-driven roadmap decisions8.10Lab: feature usage analysis
9.1Usability testing in a simulator9.2Distraction testing with eye tracking9.3Validation in real driving9.4Quality of embedded software9.5Defect management and prioritisation9.6Phased market launches9.7Post-launch monitoring9.8Customer satisfaction surveys9.9Continuous improvement via OTA9.10Practical: validation plan for a feature
10.1Technology partners and suppliers10.2Content, streaming and gaming10.3Agreements with big tech companies10.4Digital monetisation sources10.5Omnichannel brand experience10.6Consistency between brand and product10.7The dealer's role in digital10.8After-sales and digital services10.9Competition from Chinese manufacturers10.10Case study: technology partnership plan
11.1Organisation of product teams11.2Collaboration with software engineering11.3Managing cultural change11.4Communication with senior management11.5Digital product budgets11.6Launch risk management11.7Negotiation with suppliers and partners11.8Ethics of persuasive design11.9Career development in product11.10Workshop: presentation to a product committee
12.1Definition of the user problem12.2Research with drivers12.3Experience concept12.4Development of an interactive prototype12.5User validation12.6Associated business model12.7Launch roadmap12.8Success metrics12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
A 100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within the intake, so you can combine it with your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Figma, Android Automotive OS, ProtoPie, Amplitude and Jira, in free, academic or evaluation versions. Practical work is based on real procedures: contextual studies with drivers, HMI prototyping and validation in a simulator, and analysis of feature usage telemetry. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: ISO 15005, UNECE R155, UNECE R156, Regulation (EU) 2016/679 (GDPR), Regulation (EU) 2023/2854 (Data Act), ISO 9241-210, NHTSA Visual-Manual Driver Distraction Guidelines, ISO 15008.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Figma, Android Automotive OS, ProtoPie, Amplitude and Jira, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the programme software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
Related programmes
Master’s in Multi-Brand Robot Programming Engineering
Online master's programme of 1,900 hours in multi-brand robot programming engineering. 12 modules covering ABB RAPID, KUKA KRL, FANUC, Yaskawa and other brands, offline programming, calibration,…
Master’s in Soft-Trim & Smart Surfaces
Online master's programme of 1,900 hours in soft-trim and smart surfaces, structured in 12 modules covering interior trim materials and processes, trimmed part design, smart surfaces,…
Master’s in Safety by Design (Interior & Cockpit)
Online master's programme of 1,900 hours in safety by design for vehicle interiors and cockpits, structured in 12 modules covering impact biomechanics, dummies and test methods,…
More in Materials, Manufacturing & Quality
All Materials, Manufacturing & Quality programmes → · How to apply · Fees & financing · Scholarships