Master’s in UX for the EV Ecosystem
Online master's programme of 1,900 hours in UX for the EV ecosystem — app, vehicle and charger, routes, payments and range anxiety. 12 modules covering the EV ecosystem, user research, range and energy UX, route and charging planning, public and home charging, connected apps, in-vehicle interfaces, fleets, experience evaluation and regulation, with an assigned technical tutor.
Master’s in UX for the EV Ecosystem — studying from Ireland
Ireland's technology and medical device sectors depend on strong product design and user experience capabilities, particularly in Dublin, Cork and Galway. Multinational software companies, medical technology firms and design consultancies employ product designers, interaction designers and human-machine interface specialists. Engineers in this area combine usability research, prototyping and engineering constraints to deliver products that meet both market and regulatory expectations. Professional practice is supported by national design and engineering bodies, with medical product work often guided by European and national regulatory frameworks.
Fees for Ireland: €6,920 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Ireland
Typical roles
Questions from Ireland
Is there an Irish professional body for design and HMI engineering?
Ireland's design profession is represented by bodies such as the Irish Design Association, while engineering registration runs through Engineers Ireland. There is no statutory licence for HMI or product design. SEIUM's qualifications are private and not accredited by any national body, so recognition is for employers and the relevant professional bodies to decide, and you should confirm this with them.
Do Irish product and design employers value private online study in HMI?
Irish product, medtech and software design employers generally focus on portfolios, user research experience and practical outcomes. A private online qualification may help your profile, but its weight is at each employer's discretion. We cannot guarantee employment or recognition, so present your portfolio strongly alongside any study.
How much time does this need and do I need to be fluent in English?
The programme is 100% online and taught in English, so good English for reading, writing and presenting is essential. There is no need for a visa to study from Ireland. Master's programmes total 1,900 hours, postgraduate diplomas 800 and specialist courses 300. An assigned technical tutor supports you, fees can be paid in instalments, and employer sponsorship may be possible.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Understand the electric vehicle ecosystem and its stakeholders.
Research the needs and barriers of EV users.
Design how range and energy are communicated.
Improve the planning and charging experience.
Design coherent connected apps and services.
Evaluate the experience with qualitative and quantitative methods.
Apply European charging regulation to experience design.
Who it's for
- UX designers in electric mobility.
- Product designers for charging services.
- UX researchers.
- Product managers for connected EVs.
- EV HMI designers.
- Customer experience consultants.
- Engineering or science graduates looking to move into electric automotive.
What you'll work with
- Regulation (EU) 2023/1804 (AFIR — alternative fuels infrastructure)
- ISO 15118-20 (vehicle-to-grid communication and Plug and Charge)
- ISO 9241-210 (human-centred design)
- WCAG 2.2 (web content accessibility)
- OCPI 2.2.1 (Open Charge Point Interface)
- Regulation (EU) 2016/679 (GDPR — data protection)
- Directive (EU) 2019/882 (European Accessibility Act)
- Figma
- ProtoPie
- Maze
- Mixpanel
- Miro
12 modules
1.1Stakeholders: manufacturer, CPO, eMSP and utility1.2Vehicle, charger, app and grid1.3Charging types and power levels1.4The EV ownership experience1.5Barriers to adoption1.6Range anxiety1.7Home and public charging1.8Electric fleets1.9Market and trends1.10Case study: ecosystem map of an EV user
2.1Electric driver profiles2.2Longitudinal ownership studies2.3Interviews at charging points2.4Analysis of reviews and forums2.5Telematics usage data2.6Personas and scenarios2.7Users without a garage2.8Fleets and professional drivers2.9Synthesis of findings2.10Practical: research at a charging station
3.1Range visualisation3.2Consumption estimation3.3Effect of temperature and climate control3.4Driving modes3.5Regeneration and one-pedal driving3.6Battery status indicators3.7Communicating uncertainty3.8Gamification of efficiency3.9Comprehension testing3.10Lab: energy screen prototype
4.1Route planners with stops4.2Battery preconditioning4.3Charger availability4.4Real-time OCPI data4.5Occupancy prediction4.6Personalised recommendations4.7Integration with navigation4.8The long-distance travel experience4.9Handling the unexpected4.10Practical: long-trip planning flow
5.1Locating and accessing the charger5.2Authentication and payment5.3Plug and Charge ISO 151185.4AFIR ad hoc payment5.5Price information5.6Charger screens5.7Charging failures and recovery5.8Charger accessibility5.9Station safety and comfort5.10Workshop: redesign of a charger interface
6.1Charging point installation6.2Wallbox apps6.3Scheduled charging and tariffs6.4Integration with solar PV6.5Dynamic power management6.6Vehicle-to-home6.7The connected home6.8Residential communities6.9Billing and consumption6.10Practical: smart home charging app
7.1Manufacturer apps7.2Remote vehicle control7.3Remote climate control7.4Useful notifications7.5OTA updates7.6Subscriptions and features on demand7.7Integration with voice assistants7.8Data privacy7.9Connected services architecture7.10Lab: EV app prototype in Figma
8.1Cluster and centre display for EVs8.2Charging sounds and alerts8.3Charge port and light indicators8.4Interaction during charging8.5Entertainment while charging8.6Design for safe driving8.7Accessibility8.8Design guidelines8.9App–vehicle consistency8.10Case study: charging states in the HMI
9.1Electric fleet management9.2Shift and charging planning9.3Charging depots9.4Delivery drivers9.5Electric taxis and ride-hailing vehicles9.6Fleet management tools9.7Cost and emissions reporting9.8Driver training9.9Experience indicators9.10Practical: fleet control dashboard
10.1Usability testing10.2Field testing10.3SUS and NPS metrics10.4Product analytics10.5A/B experiments in apps10.6Charging satisfaction10.7User diaries10.8Accessibility and WCAG10.9Communicating results10.10Workshop: evaluation plan for a charging service
11.1The AFIR Regulation11.2Renewable Energy Directive and charging11.3Price transparency11.4Payment interoperability11.5Data protection11.6Legal accessibility requirements11.7Digital product strategy11.8Charging business models11.9Ecosystem trends11.10Case study: experience strategy for a charging operator
12.1Experience challenge12.2User research12.3EV user journey12.4Solution concept12.5High-fidelity prototype12.6User evaluation12.7Metrics and improvement plan12.8Technical and business feasibility12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online learning on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within the intake, so you can combine it with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Figma, ProtoPie, Maze, Mixpanel and Miro, in free, academic or evaluation versions. Testing is studied through real procedures: usability tests at charging stations, longitudinal studies with drivers and A/B experiments in apps. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: Regulation (EU) 2023/1804 (AFIR), ISO 15118-20, ISO 9241-210, WCAG 2.2, Open Charge Point Interface (OCPI) 2.2.1, Regulation (EU) 2016/679 (GDPR), Directive (EU) 2019/882 (accessibility).
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer able to run the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Figma, ProtoPie, Maze, Mixpanel and Miro, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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