Master’s in Commercial, Product & Experience Engineering
Online master's programme of 1,900 hours in commercial, product and experience engineering. 12 modules covering technology marketing, product management, user-centred design, pricing, channels and sales, customer experience, digital marketing, product launch, support, customer analytics and consumer regulation, with an assigned technical tutor.
Master’s in Commercial, Product & Experience Engineering — studying from Ireland
Ireland's economy is strongly shaped by multinational technology, pharmaceutical and financial services firms, creating demand for professionals who combine technical understanding with management and policy skills. Dublin, Cork and Limerick host regional headquarters and shared service centres, and government agencies such as Enterprise Ireland and IDA Ireland support industrial development and innovation. Engineers and managers in this area work on programme management, technology strategy, digital transformation and regulatory compliance. Their work often connects engineering delivery with commercial, legal and public policy considerations.
Fees for Ireland: €7,920 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Ireland
Typical roles
Questions from Ireland
Which Irish bodies recognise qualifications in engineering management and technology policy?
Engineers Ireland recognises engineering competence for professional registration, while management qualifications are often judged by bodies such as the Chartered Management Institute's Irish presence or by employers directly. SEIUM's qualifications are private and not state-awarded, and they are not accredited by any national body. Recognition is therefore decided by employers or the relevant body, and you should verify this before enrolling.
Do Irish organisations hire for technology policy and management roles with private online qualifications?
Irish public bodies, consultancies and technology firms hire for policy and management roles, and they typically prioritise experience, professional credentials and communication skills. A private online qualification may strengthen an application, but its weight depends entirely on the employer. We cannot guarantee any particular career result.
Can I manage this study with a demanding job, and does my employer have to pay?
The programme is 100% online and taught in English, so it fits around work if you plan your hours. Master's programmes total 1,900 hours, postgraduate diplomas 800 and specialist courses 300. You are assigned a technical tutor, and fees can be paid in instalments. Employer sponsorship is possible but not required; many Irish employers have training budgets, so ask your manager early.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Define value propositions and positioning for technology products.
Manage a product's life cycle and roadmap.
Apply user-centred design methods and QFD.
Set value-based prices and revenue models.
Design effective sales channels and commercial strategies.
Improve customer experience using metrics and journey maps.
Plan product launches that comply with commercial regulation.
Who it's for
- Product managers in technology companies.
- Product marketing managers.
- Sales directors.
- Customer experience managers.
- Key account managers.
- Customer analysts.
- Engineering or science graduates seeking to enter consumer technology.
What you'll work with
- ISO 9241-210:2019 (human-centred design for interactive systems)
- ISO 10002:2018 (customer satisfaction – complaints handling)
- Regulation (EU) 2023/988 (general product safety)
- Directive (EU) 2019/882 (European Accessibility Act)
- Regulation (EU) 2016/679 – GDPR (personal data protection)
- Directive 2005/29/EC (unfair commercial practices)
- ISO 23592:2021 (service excellence)
- Directive (EU) 2019/771 (sale of goods and legal guarantee)
- Salesforce
- HubSpot
- Google Analytics 4
- Qualtrics
- Figma
12 modules · 1900 h
1.1Marketing technical and industrial products1.2Segmentation, targeting and positioning1.3Value proposition with the Osterwalder canvas1.4Technology adoption life cycle and Moore's chasm1.5Competitive analysis and benchmarking1.6Market entry strategies1.7Branding in B2B and B2C environments1.8Marketing plan and budget1.9Marketing metrics and attribution1.10Case study: positioning an industrial product
2.1The role of the product manager in engineering2.2Product discovery and interviews2.3The jobs-to-be-done method2.4Prioritisation with RICE and the Kano model2.5Product roadmap2.6Market requirements and specifications2.7Product life cycle2.8Range rationalisation2.9Adoption and retention metrics2.10Workshop: roadmap for a connected product
3.1User-centred design according to ISO 9241-2103.2Qualitative and quantitative user research3.3Rapid prototyping and proofs of concept3.4Quality function deployment (QFD)3.5Conjoint analysis of preferences3.6Design for manufacturing and cost3.7Usability testing3.8Product-service system design3.9Accessibility and inclusive design3.10Practical: QFD matrix for a household appliance
4.1Value-based pricing4.2Van Westendorp price sensitivity4.3Tiered and bundled pricing4.4Subscriptions and pay-per-use4.5Channel pricing and margins4.6Discounts and price governance4.7Pricing in tenders4.8Price psychology4.9Pricing in international markets4.10Lab: Van Westendorp study with survey data
5.1Direct and indirect channels5.2Distributors, integrators and partners5.3Sales force management5.4Sales funnel and forecasting5.5CRM and sales automation5.6Consultative selling with SPIN5.7B2B e-commerce5.8Key account management5.9Sales incentives and compensation5.10Case study: redesigning a manufacturer's channel
6.1Principles of customer experience6.2Customer journey maps6.3Voice of the customer and active listening6.4NPS, CSAT and CES metrics6.5Moments of truth6.6Consistency of the omnichannel experience6.7Complaints handling under ISO 100026.8Emotional and memorable experiences6.9Customer-centric culture6.10Practical: journey of an industrial customer
7.1Technical content marketing7.2SEO and search engine positioning7.3Paid digital advertising7.4Automation and lead nurturing7.5Professional social networks7.6Webinars and virtual events7.7Account-based marketing7.8Web analytics with GA47.9Privacy, cookies and the GDPR7.10Workshop: content plan for a technical product
8.1Go-to-market plan8.2Sales readiness and training8.3Communication and public relations8.4Pilots and reference customers8.5Trade fairs and industry events8.6Technical and sales documentation8.7Launch success indicators8.8Staggered launches across several countries8.9Common launch mistakes8.10Case study: launching an industrial sensor
9.1Technical support models9.2Service levels and SLAs9.3Omnichannel contact centres9.4Knowledge base and self-service9.5Customer success and renewals9.6Customer training9.7Field technical service9.8Service quality and its measurement9.9AI-assisted support9.10Practical: support model for a SaaS product
10.1Customer data and CDP platforms10.2Segmentation through clustering10.3Customer lifetime value10.4Churn prediction10.5A/B testing and experimentation10.6Attribution models10.7Product analytics10.8Sales dashboards10.9Bias and ethics in analytics10.10Lab: customer churn model in Python
11.1Consumer protection in the EU11.2Guarantees and product conformity11.3Unfair commercial practices and advertising11.4CE marking of products11.5Regulation (EU) 2023/988 on general product safety11.6Digital Services Act and platforms11.7Accessibility: Directive (EU) 2019/88211.8Competition law in distribution11.9Electronic contracting and terms of use11.10Case study: legal review of a sales campaign
12.1Selecting the product or service for study12.2Market and user research12.3Value proposition and positioning12.4Pricing and channel strategy12.5Customer experience design12.6Launch and communication plan12.7Indicators and measurement plan12.8Economic viability of the product12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
A 100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so the programme fits around your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, HubSpot, Google Analytics 4, Qualtrics and Figma, in free, academic or evaluation versions. Exercises are based on real procedures: user research and proof of concept, a price sensitivity study and designing a customer journey map. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: ISO 9241-210:2019, ISO 10002:2018, Regulation (EU) 2023/988, Directive (EU) 2019/882, Regulation (EU) 2016/679 (GDPR), Directive 2005/29/EC, ISO 23592:2021, Directive (EU) 2019/771.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer able to run the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Salesforce, HubSpot, Google Analytics 4, Qualtrics and Figma, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture, or equivalent professional experience, plus a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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