Master’s in Automotive Museum and Exhibition Management Engineering — Curation, Storytelling, Visitor Experience
Online master's programme of 1,900 hours in automobile museum and exhibition management engineering. 12 modules covering automotive museology, curatorship, exhibition narrative and design, visitor experience, public programmes, communication, museum finance and the digital museum, with an assigned technical tutor.
Master’s in Automotive Museum and Exhibition Management Engineering — Curation, Storytelling, Visitor Experience — studying from Ireland
Ireland has an active heritage vehicle and classic machinery community, supported by clubs, restoration workshops and specialist suppliers serving classic cars, motorcycles and agricultural equipment. Engineering skills in this area combine historical knowledge with modern techniques in fabrication, materials and diagnostics. Restoration work is often linked to heritage conservation and museum collections, and classic vehicles operate under national roadworthiness and vehicle registration rules. Professional bodies and enthusiast organisations help maintain standards and knowledge across the sector.
Fees for Ireland: €6,920 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Ireland
Typical roles
Questions from Ireland
Is there a recognised professional body in Ireland for classic vehicle restoration?
Classic vehicle restoration in Ireland is largely a craft and hobby sector, supported by enthusiast clubs and heritage bodies rather than a regulated professional title. SEIUM's qualifications are private and not accredited by any national body, so they do not confer membership or formal recognition. Check the requirements of any club or body you wish to join.
Would Irish restoration businesses or employers value this qualification?
Restoration businesses in Ireland often rely on hands-on skill, reputation and portfolio work. A private online qualification may add to your CV, but employers decide for themselves whether it is relevant. Your final project can help show your capability, though there is no guarantee of any outcome.
Can I study this part-time while keeping my current commitments?
Yes, the programme is 100% online and taught in English, so you can study from home around existing commitments. Durations are 300, 800 or 1,900 hours depending on the course, so plan your schedule accordingly. Fees can be paid in instalments, and each student has an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Understand museology as applied to the automobile.
Develop collections policies and curatorial scripts.
Build engaging exhibition narratives.
Design exhibitions and visitor experiences.
Plan public and educational programmes.
Manage the museum's finances and communication.
Apply the principles of museum governance and ethics.
Who it's for
- Directors of automobile museums.
- Exhibition curators.
- Public programmes managers.
- Collection managers.
- Museum communication managers.
- Exhibition designers.
- Engineering or science graduates looking to move into the museum sector.
What you'll work with
- ICOM Code of Ethics (ethics for museums)
- EN 15757 (temperature and relative humidity for organic heritage materials)
- EN 16893 (buildings for storing and displaying heritage collections)
- Ley 16/1985 (Spanish Historical Heritage Act)
- Real Decreto 620/1987 (Spanish regulation on state-owned museums)
- EN 16095 (condition recording for movable cultural heritage)
- ISO 21127 (CIDOC CRM) (reference ontology for cultural heritage information)
- UNE 170001-1 (universal accessibility)
- Axiell Collections
- CollectiveAccess
- Adobe InDesign
- SketchUp
- Google Analytics
12 modules · 1900 h
1.1History of automobile museums1.2Brand museums versus general museums1.3Public collections and private foundations1.4ICOM 2022 museum definition1.5The functions of conserving, researching and communicating1.6Visitor types at motor museums1.7Benchmark museums in Europe and the United States1.8Current challenges in the museum sector1.9Success indicators for a museum1.10Case study: comparative analysis of three automobile museums
2.1Collections policy and acquisition criteria2.2Object research and documentation2.3Selection of vehicles for display2.4Interpretation of the historical context2.5Rotation of displayed collections2.6Incoming and outgoing loans2.7Collaboration with private collectors2.8Curatorial ethics and provenance2.9The museum's scholarly publications2.10Workshop: curatorial script for a gallery
3.1Building an exhibition storyline3.2Chronological and thematic narrative structures3.3The human stories behind the vehicles3.4Gallery texts and labels3.5Information hierarchy3.6Inclusive and diverse narratives3.7Use of associated documents and objects3.8Narratives on technology and society3.9Evaluation of visitor understanding3.10Practical exercise: writing gallery texts
4.1Functional brief for an exhibition4.2Circulation and visitor routes4.3Platforms, plinths and barriers4.4Museographic lighting of vehicles4.5Scenography and period settings4.6Graphics and signage4.7Collection-safe exhibition materials4.8Budget and installation schedule4.9Coordination with external designers4.10Case study: preliminary design of a temporary exhibition
5.1Visitor-centred design5.2Visitor experience map5.3Physical and digital interactives5.4Simulators and virtual reality5.5Audio guides and mobile apps5.6Physical and cognitive accessibility5.7Services: shop, café and events5.8Family experiences5.9Measuring visitor satisfaction5.10Workshop: designing an interactive on engines
6.1Environmental conditions in open galleries6.2Light control on paintwork and upholstery6.3Protection against visitor contact6.4Cleaning and maintenance of objects on display6.5Moving vehicles within the museum6.6Display cases for small objects6.7Monitoring of condition6.8Coordination between conservation and exhibition6.9Gallery emergency plan6.10Practical exercise: gallery maintenance protocol
7.1Educational programmes for schoolchildren7.2Technical training and craft workshops7.3Lectures and thematic series7.4Events with vehicles in motion7.5Concours d'elegance and meets7.6Programmes for clubs and associations7.7Volunteering and friends of the museum7.8Mediation with diverse audiences7.9Evaluation of public programmes7.10Case study: annual activity programme
8.1Museum identity and brand8.2Annual communication plan8.3Social media and digital content8.4Relations with specialist media8.5Partnerships with brands and sponsors8.6Cultural and motoring tourism8.7Pricing and admissions policy8.8Visitor loyalty8.9Visitor data analysis8.10Workshop: launch campaign for an exhibition
9.1Museum funding models9.2Earned income and sponsorship9.3Public grants and patronage9.4Annual budget and cost control9.5Management of staff and volunteers9.6Outsourcing of services9.7Venue hire and corporate events9.8Museum financial indicators9.9Long-term financial sustainability9.10Practical exercise: budget for a medium-sized museum
10.1Online collections and open catalogues10.2Design of virtual exhibitions10.33D digitisation of vehicles10.4Multimedia and video content10.5Digital asset management10.6Image rights and licensing10.7Hybrid physical-digital experiences10.8Museum web analytics10.9Medium-term digital strategy10.10Case study: virtual exhibition of an iconic model
11.1Boards of trustees and governing bodies11.2ICOM Code of Ethics11.3Conflicts of interest in brand museums11.4Transparency and accountability11.5Management of donations and bequests11.6Restitution and provenance of objects11.7Environmental sustainability of the museum11.8Multi-year strategic planning11.9Periodic institutional evaluation11.10Workshop: five-year strategic plan
12.1Selection of a museum or exhibition project12.2Analysis of the collection and audience12.3Curatorial and narrative proposal12.4Exhibition design and experience12.5Public programmes plan12.6Communication and funding plan12.7Evaluation indicators12.8Conclusions and recommendations12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
The programme is 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine your studies with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Axiell Collections, CollectiveAccess, Adobe InDesign, SketchUp and Google Analytics, in free, academic or evaluation versions. Procedures are studied on real cases of temporary exhibition design, audience and satisfaction studies and evaluation of educational programmes. Assessment is continuous for each module, plus the final Master's Thesis.
Standards covered: ICOM Code of Ethics, EN 15757, EN 16893, Ley 16/1985, Real Decreto 620/1987, EN 16095, ISO 21127 (CIDOC CRM), UNE 170001-1.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Axiell Collections, CollectiveAccess, Adobe InDesign, SketchUp and Google Analytics, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent demonstrable professional experience), a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
Related programmes
Master’s in Additive Manufacturing for Classics Engineering — Prototypes, Patterns, Tooling and Discreet Parts
Online master's programme of 1,900 hours in additive manufacturing engineering for classic vehicles, structured in 12 modules covering polymer and metal technologies, design for additive manufacturing,…
Master’s in Bodywork and Structure Specialities Engineering
Online master's programme of 1,900 hours in bodywork and structural specialities engineering. 12 modules covering automotive structural architectures, structural corrosion, frame and monocoque repair, aluminium and…
Master’s in Advanced Reverse Engineering
Online master's programme of 1,900 hours in advanced reverse engineering. 12 modules covering dimensional metrology, 3D scanning, industrial computed tomography, mesh processing, CAD reconstruction, geometrical tolerancing,…
More in Restoration & Classics
All Restoration & Classics programmes → · How to apply · Fees & financing · Scholarships