Postgraduate DiplomaAutomotive & Motorsport Applications open

Diploma in Technical Traction Metrics and Unit Economics

Online postgraduate diploma of 800 hours in technical traction metrics and unit economics. 8 modules covering traction in technology start-ups, product and usage metrics, deeptech technical metrics, unit economics, revenue and growth metrics, efficiency and cash, and dashboards and investor communication, with an assigned technical tutor.

Duration800 hours · 6–8 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma

Diploma in Technical Traction Metrics and Unit Economics — studying from Ireland

Ireland has a modest automotive footprint, with activity centred on component supply, automotive electronics, testing and aftermarket services rather than vehicle assembly. Motorsport and performance engineering are represented by teams, specialist workshops and engineering consultancies, often linked to the Irish motorsport community. Engineers in this area work on powertrain components, vehicle dynamics, sensor integration and testing for both established manufacturers and suppliers. Regulatory oversight for road vehicles comes from national and European type-approval bodies, while industry collaboration is coordinated through automotive and engineering associations.

Fees for Ireland: €1,090 (Euro), with instalments and employer sponsorship available.

Relevant bodies in Ireland

  • Department of Transport
  • Motor Industry Ireland (MII)
  • Engineers Ireland
  • Motorsport Ireland

Typical roles

  • Automotive Engineer
  • Vehicle Dynamics Engineer
  • Powertrain Test Engineer
  • Motorsport Performance Engineer

Questions from Ireland

Which Irish bodies are relevant for recognising automotive engineering qualifications?

In Ireland, Engineers Ireland is the principal professional body for engineers and runs chartered engineer registration. Automotive vehicle standards and roadworthiness fall under the Road Safety Authority and the National Car Test system. SEIUM's qualifications are private and not accredited by any national body, so their recognition is for employers or the relevant body to decide. Confirm this with them before enrolling if it matters for your career.

Where do automotive and motorsport engineers typically work in Ireland, and do employers value online study?

Ireland has automotive supply chain and engineering activity, along with motorsport and vehicle-related design roles, though it is a smaller market than larger European countries. Employers usually weigh practical experience and proven skills heavily. An online private qualification can complement a CV, but whether it is valued depends on each employer, and no outcome can be guaranteed.

How do I fit this programme around work and what language level is needed?

Study is fully online and taught in English, so you need a good working command of English for technical reading and written assignments. Master's programmes are 1,900 hours, postgraduate diplomas 800 hours and specialist courses 300 hours. Each student receives an assigned technical tutor. Fees can be paid in instalments, and employer sponsorship may be possible, so raise that with your employer early.

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Learning outcomes

What you will be able to do

01

Define the right traction for each stage of a start-up.

02

Measure product usage and retention.

03

Set verifiable technical milestones in deeptech.

04

Calculate and optimise unit economics.

05

Analyse revenue and growth metrics.

06

Control capital efficiency and cash.

07

Communicate metrics rigorously to investors.

Profile

Who it's for

  • Growth analysts measuring retention, activation and revenue.
  • Start-up CFOs building unit economics and runway models.
  • Venture capital analysts assessing traction in technology companies.
  • Product managers responsible for usage and adoption metrics.
  • Founders of technology start-ups preparing for a funding round.
  • Revenue operations managers in B2B and SaaS businesses.
  • Engineering or science graduates looking to join technology start-ups.
Standards & tools

What you'll work with

  • European Commission TRL scale (Horizon Europe) (technology readiness levels)
  • US Department of Defense Manufacturing Readiness Level Deskbook (manufacturing readiness levels)
  • IFRS 15 (revenue from contracts with customers)
  • Spanish Law 28/2022 on start-ups (start-up ecosystem framework)
  • ISO 56002 (innovation management systems)
  • IPEV Valuation Guidelines (private equity and venture capital valuation)
  • Python with pandas
  • Mixpanel
  • ChartMogul
  • Looker Studio
  • Microsoft Excel
Syllabus

8 modules

  1. 1.1The concept of traction and how it evolves
  2. 1.2Product validation stages
  3. 1.3Problem-solution fit and product-market fit
  4. 1.4Technical versus commercial traction
  5. 1.5Industrial pilots and proofs of concept
  6. 1.6Letters of intent and pre-agreements
  7. 1.7Investor expectations by stage
  8. 1.8Errors in measuring traction
  9. 1.9Engineering start-up cases
  10. 1.10Case study: traction diagnosis of a hardware start-up
  1. 2.1Active users and cohorts
  2. 2.2Retention and survival curves
  3. 2.3Activation and time to value
  4. 2.4Usage frequency
  5. 2.5NPS and satisfaction
  6. 2.6Technical reliability metrics
  7. 2.7Uptime and performance
  8. 2.8Feature adoption
  9. 2.9Product instrumentation
  10. 2.10Lab: cohort analysis in Python
  1. 3.1Technology readiness levels (TRL)
  2. 3.2Manufacturing readiness levels (MRL)
  3. 3.3Verifiable technical milestones
  4. 3.4Performance against specification
  5. 3.5Learning and scaling curves
  6. 3.6Production yield
  7. 3.7Reliability measured as MTBF
  8. 3.8Certifications as milestones
  9. 3.9Intellectual property as an indicator
  10. 3.10Workshop: technical milestone plan for investors
  1. 4.1Average revenue per customer
  2. 4.2Customer acquisition cost (CAC)
  3. 4.3Customer lifetime value (LTV)
  4. 4.4Interpreting the LTV/CAC ratio
  5. 4.5CAC payback period
  6. 4.6Gross margin per unit
  7. 4.7Cost of goods sold in hardware
  8. 4.8Contribution margin per unit
  9. 4.9Economies of scale
  10. 4.10Practical exercise: unit economics model for an industrial SaaS
  1. 5.1MRR and ARR
  2. 5.2Monthly and annual growth
  3. 5.3Customer and revenue churn
  4. 5.4Net revenue retention
  5. 5.5Expansion and upselling
  6. 5.6Sales pipeline and conversion
  7. 5.7B2B sales cycle
  8. 5.8Customer concentration
  9. 5.9Effects of seasonality
  10. 5.10Case study: ARR analysis of a platform
  1. 6.1Burn rate and runway
  2. 6.2Calculating the burn multiple
  3. 6.3Rule of 40
  4. 6.4Sales magic number
  5. 6.5Capital efficiency
  6. 6.6Working capital in hardware
  7. 6.7Cash flow forecasts
  8. 6.8Funding scenarios
  9. 6.9Indicators for the board
  10. 6.10Workshop: runway model with scenarios
  1. 7.1Selecting North Star metrics
  2. 7.2Dashboard design
  3. 7.3Data sources and quality
  4. 7.4Investor reporting
  5. 7.5Metrics data room
  6. 7.6Sector benchmarks for metrics
  7. 7.7Growth narrative
  8. 7.8Communication errors
  9. 7.9Metrics audit
  10. 7.10Practical exercise: metrics dashboard for a funding round
  1. 8.1Selection of the start-up
  2. 8.2Traction metrics
  3. 8.3Definition of technical metrics
  4. 8.4Unit economics model
  5. 8.5Revenue metrics
  6. 8.6Cash model
  7. 8.7Dashboard and narrative
  8. 8.8Conclusions and areas for improvement
  9. 8.9Report and presentation
  10. 8.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

Training is 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within the intake, so the programme fits around your job.

Each module combines theory, guided reading of the reference frameworks and applied exercises. The working software is Python with pandas, Mixpanel, ChartMogul, Looker Studio and Microsoft Excel, in free, academic or evaluation versions. Exercises are based on real procedures: retention cohort analysis, a unit economics model and a metrics dashboard for investors. Assessment is continuous by module, plus the final capstone project.

Standards covered: European Commission TRL scale (Horizon Europe), US Department of Defense Manufacturing Readiness Level Deskbook, IFRS 15, Spanish Law 28/2022 on start-ups, ISO 56002, IPEV Valuation Guidelines.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of the TRL scale, the MRL Deskbook and IFRS 15 applied to real cases, not as a theoretical annex.
Industry software:Python with pandas, Mixpanel, ChartMogul, Looker Studio and Microsoft Excel, in free, academic or evaluation versions.
Final project:a metrics and unit economics project for a start-up, covering traction, technical metrics, unit economics, revenue, cash and an investor dashboard, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Traction and technical metrics
Define the traction and technical milestones of the selected start-up.
Unit economics model
Build the CAC, LTV, margin and payback model.
Revenue and cash model
Analyse MRR/ARR, churn and runway under several scenarios.
Investor dashboard
Design the metrics dashboard and growth narrative for a funding round.
Final project
A complete metrics and unit economics dossier for the start-up, reviewed by your tutor.
Career opportunities

Where this takes you

Growth analystStart-up CFOVenture capital analystProduct managerTechnology start-up founderRevenue operations manager
Admissions & scholarships

Requirements

  • Prior technical training or professional experience in the sector. No university degree is required.
  • An internet connection and a computer capable of running the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

FAQ

Frequently asked questions

The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Python with pandas, Mixpanel, ChartMogul, Looker Studio and Microsoft Excel, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

Prior technical training or professional experience in the sector (no university degree required), a suitable computer and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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