Diploma in High-Value Marketing and Storytelling
Online postgraduate diploma of 800 hours in high-value marketing and storytelling: 8 modules covering high-value markets, brand strategy, storytelling, content and audiovisual production, digital channels, experiences and events, and consultative selling, with an assigned technical tutor.
Diploma in High-Value Marketing and Storytelling — studying from Ireland
Ireland has an active heritage vehicle and classic machinery community, supported by clubs, restoration workshops and specialist suppliers serving classic cars, motorcycles and agricultural equipment. Engineering skills in this area combine historical knowledge with modern techniques in fabrication, materials and diagnostics. Restoration work is often linked to heritage conservation and museum collections, and classic vehicles operate under national roadworthiness and vehicle registration rules. Professional bodies and enthusiast organisations help maintain standards and knowledge across the sector.
Fees for Ireland: €1,790 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Ireland
Typical roles
Questions from Ireland
Is there a recognised professional body in Ireland for classic vehicle restoration?
Classic vehicle restoration in Ireland is largely a craft and hobby sector, supported by enthusiast clubs and heritage bodies rather than a regulated professional title. SEIUM's qualifications are private and not accredited by any national body, so they do not confer membership or formal recognition. Check the requirements of any club or body you wish to join.
Would Irish restoration businesses or employers value this qualification?
Restoration businesses in Ireland often rely on hands-on skill, reputation and portfolio work. A private online qualification may add to your CV, but employers decide for themselves whether it is relevant. Your final project can help show your capability, though there is no guarantee of any outcome.
Can I study this part-time while keeping my current commitments?
Yes, the programme is 100% online and taught in English, so you can study from home around existing commitments. Durations are 300, 800 or 1,900 hours depending on the course, so plan your schedule accordingly. Fees can be paid in instalments, and each student has an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Understand the dynamics of high-value markets.
Define a coherent brand strategy.
Build authentic brand stories.
Produce high-end audiovisual content.
Manage digital channels for niche audiences.
Design memorable experiences and events.
Apply consultative selling and relationship management.
Who it's for
- Luxury brand marketing managers
- Content strategists
- High-value client relationship managers
- Communications directors
- Brand video producers
- Brand consultants
- Engineering or science graduates looking to move into the collector vehicle market
What you'll work with
- Regulation (EU) 2016/679 (GDPR) (General Data Protection Regulation)
- Law 34/2002 (LSSI) (Spanish law on information society services and electronic commerce)
- Law 34/1988 (Spanish General Advertising Law)
- Law 3/1991 (Spanish Unfair Competition Law)
- ISO 10668 (requirements for monetary brand valuation)
- ISO 20671 (brand evaluation principles and fundamentals)
- Directive 2005/29/EC (unfair business-to-consumer commercial practices)
- HubSpot
- Adobe Creative Cloud
- Google Analytics 4
- Salesforce
8 modules
1.1Collector vehicles and limited editions1.2Bespoke machinery and special vehicles1.3Psychology of the high-value buyer1.4The complex purchase decision cycle1.5Perceived value versus price1.6Scarcity, exclusivity and desire1.7Collectors, investors and enthusiasts1.8Channels: auctions, dealerships and private sales1.9Trends in the luxury market1.10Workshop: ideal customer profile for a specialist brand
2.1Purpose and positioning2.2Brand architecture2.3Verbal and visual identity2.4Brand heritage2.5Brand valuation to ISO 106682.6Brand evaluation to ISO 206712.7Consistency across all touchpoints2.8The founder's personal brand2.9Reputation management2.10Practical: brand platform for a restoration workshop
3.1Narrative structure and the hero's journey3.2Origin and product stories3.3Provenance narrative for a vehicle3.4Use of historical archives3.5Brand tone and voice3.6Visual storytelling: photography and video3.7Customer stories3.8Authenticity and truthfulness3.9Common mistakes3.10Case study: telling the story of a historic vehicle restoration
4.1Editorial strategy4.2High-end product photography4.3Documentary and process video4.4Producing short pieces for social media4.5Brand books and publications4.6Podcasts and audio formats4.7Image rights management4.8Content calendar4.9Measuring content performance4.10Workshop: script for a process documentary video
5.1Brand website and user experience5.2Organic search positioning5.3Social media for niche audiences5.4Specialist communities and forums5.5Email and newsletters5.6Targeted advertising5.7Collaborations with creators5.8Web analytics5.9Marketing automation5.10Practical: channel plan for a niche brand
6.1Concours d'elegance and exhibitions6.2Private launches6.3Workshop and factory visits6.4Driving experiences6.5Hospitality and personalised service6.6Sponsorships and partnerships6.7Event logistics6.8Measuring event return6.9Follow-up6.10Case study: designing a private presentation event
7.1Consultative selling in high-value markets7.2CRM and relationship management7.3Discreet loyalty programmes7.4Waiting list management7.5Negotiation and closing7.6After-sales service as marketing7.7Complaint handling7.8Commercial ethics and transparency7.9Advertising and data protection regulations7.10Workshop: consultative sales script
8.1Selection of the brand or product8.2Market analysis8.3Customer definition8.4Brand platform8.5Core narrative8.6Content and channel plan8.7Experience plan8.8KPIs and budget8.9Report and presentation8.10Final project: final review with the tutor
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it can be combined with work.
Each module combines theory, guided reading of the original regulations and applied exercises. The working software is HubSpot, Adobe Creative Cloud, Google Analytics 4 and Salesforce, in free, academic or evaluation versions. Practical work is based on real procedures for building brand narratives for collector vehicles, content plans for high-value niches and the design of private presentation events. Assessment is continuous by module, plus the final integrated project.
Standards covered: Regulation (EU) 2016/679 (GDPR), Law 34/2002 (LSSI), Law 34/1988, Law 3/1991, ISO 10668, ISO 20671, Directive 2005/29/EC.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with HubSpot, Adobe Creative Cloud, Google Analytics 4 and Salesforce, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
Prior technical training or professional experience in the sector (no university degree required), and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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