Course in Loyalty Programmes in Mobility Insurance
Online course of 300 h in loyalty programmes in mobility insurance. 6 modules covering Directive (EU) 2016/97 (IDD), the EIOPA supervisory statement on differential pricing practices (2023) and Salesforce. Dedicated tutor and enrolment open.
Course in Loyalty Programmes in Mobility Insurance — studying from Ireland
Ireland is an established international hub for insurance, reinsurance and captive insurance, with Dublin hosting a large concentration of insurers, brokers and actuarial functions. The Central Bank of Ireland regulates insurance undertakings and the sector's solvency and conduct requirements. Engineers and analysts in this area work on risk modelling, catastrophe analysis, pricing and data-driven underwriting, often combining technical, statistical and regulatory expertise. Professional qualifications and standards are maintained by the Society of Actuaries in Ireland and related bodies.
Fees for Ireland: €448 (Euro), with instalments and employer sponsorship available.
Relevant bodies in Ireland
Typical roles
Questions from Ireland
Which professional bodies in Ireland relate to this area, and is this qualification recognised by them?
In Ireland, actuarial work is associated with the Society of Actuaries in Ireland, and risk and data professionals may also look to bodies such as the Institute of Banking. SEIUM's qualifications are private and not accredited by any national body, so they do not confer membership or exemptions from these bodies. Confirm any exemption policies directly with the relevant institute before enrolling.
How is training like this typically viewed by employers in Ireland's insurance and risk sector?
Insurers and financial firms in Ireland generally value recognised professional qualifications most highly. A private online qualification is judged on its content and on your demonstrated skills, including your final project. Employers decide whether it is relevant to a given role, so it is best used to support existing experience rather than as a standalone credential.
What is the practical workload and language requirement for studying this online?
Programmes are taught entirely in English and delivered 100% online, so you can study from anywhere in Ireland or abroad. Workload depends on the programme length: specialist courses are 300 hours, postgraduate diplomas 800 hours and master's programmes 1,900 hours. Each student has an assigned technical tutor, and fees can be paid in instalments.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Avoid unfair differential pricing based on tenure.
Develop a loyalty programme with its economic model.
Who it's for
- Loyalty manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- CRM analyst in insurance who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Customer experience manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Retention analyst who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Motor insurance product manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Relationship marketing manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Graduates in engineering or sciences seeking to enter motor insurance.
What you'll work with
- Directive (EU) 2016/97 (IDD)
- EIOPA supervisory statement on differential pricing practices (2023)
- Directive 2005/29/EC (unfair commercial practices)
- Law 34/2002 (LSSI, commercial communications)
- Order ECO/734/2004 (customer service)
- Regulation (EU) 2016/679 (GDPR)
6 modules · 300 h
1.1Why mobility customers compare every year1.2Acquisition cost versus retention cost1.3Customer lifetime value1.4Real reasons for churn and how to uncover them1.5Critical moments: renewal, claim and premium increase1.6Loyalty through inertia versus loyalty through value1.7What a points scheme can and cannot solve1.8The risk of rewarding those who do not need it1.9Cross-sector references and their transfer1.10Workshop: diagnosing retention in a portfolio
2.1Programme objective and the behaviour to be reinforced2.2Cash rewards versus service rewards2.3Points, tiers and progressive benefits2.4Safe driving programmes and how they fit2.5No-claims refund and its technical limits2.6Benefits at the time of a claim2.7Third-party partnerships and benefits catalogue2.8Clear rules and programme communication2.9Programme cost and break-even point2.10Practice: designing the mechanics of a programme
3.1Data needed to personalise without intruding3.2Customer segmentation for the programme3.3Churn propensity models3.4Identifying high-value customers3.5Personalised offers and their ethical limit3.6Controlled tests and control groups3.7Measuring the true incremental effect3.8Programme indicators and their monitoring3.9The risk of cannibalising margin without gaining retention3.10Practice: designing a controlled test
4.1Service as the main lever of loyalty4.2Claims experience and its effect on renewal4.3Proactive communication and price transparency4.4Self-service, app and ease of management4.5Handling complaints and winning back dissatisfied customers4.6Welcome programmes and the first ninety days4.7Renewal communication: what to say and when4.8Vulnerable customers and appropriate support4.9Measuring satisfaction and recommendation4.10Practice: redesigning the renewal journey
5.1Transparency of conditions and of benefit expiry5.2Pricing practices and consumer protection5.3Equal treatment of new and existing customers5.4Data protection in loyalty programmes5.5Taxation of incentives provided5.6Liability for third-party catalogue services5.7Preventing abuse and fraud in the programme5.8Governance and oversight of the associated product5.9Reputational risk of a poorly communicated programme5.10Practice: regulatory review of a programme
6.1Technical implementation and systems involved6.2Catalogue and supplier management6.3Operating costs and provision for outstanding points6.4Programme evolution and renewal of benefits6.5Decision to maintain, redesign or close the programme6.6Training the sales network and customer service6.7Programme dashboard6.8Common errors in insurance loyalty6.9Sector cases and lessons learned6.10Final project: a complete loyalty programme with its economics
How you'll learn
Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine the programme with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Adobe Campaign, Python (lifelines), Power BI, in free, academic or evaluation versions. Case studies are based on real portfolio survival analysis procedures, design of points and rewards programmes, and NPS and retention measurement. Assessment is continuous, per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Where this takes you
Requirements
- No prior qualification is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient command of Spanish to follow technical regulatory texts.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme comprises 300 hours in total, spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.
The programme uses Salesforce, Adobe Campaign, Python (lifelines) and Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.
A SEIUM diploma of your own on passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Check the credit recognition policy when you enrol.
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