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CourseNaval, Offshore & Sports Nautical Applications open

Course in Passenger Experience on Luxury Yachts

Online course of 300 hours in passenger experience on luxury yachts: 6 modules covering the luxury yacht client, guest journey design, interior service and crew, activities and destinations, quality and reputation, and an onboard experience project, with an assigned technical tutor.

Duration300 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate
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Learning outcomes

What you will be able to do

01

Understand the profile and expectations of luxury yacht clients.

02

Design the complete guest journey on board.

03

Organise the service of the interior department.

04

Plan safe and memorable activities and itineraries.

05

Measure satisfaction and handle complaints.

06

Protect guest privacy and personal data.

07

Develop an experience programme for a luxury yacht.

Profile

Who it's for

  • Yacht pursers.
  • Chief stewards and heads of interior.
  • Customer experience managers.
  • Charter brokers.
  • Charter operations managers.
  • Luxury hospitality consultants.
  • Engineering or science graduates looking to work on private and charter yachts.
Standards & tools

What you'll work with

  • ISO 10002 (customer satisfaction and complaints handling)
  • ISO 9001 (quality management systems)
  • MYBA charter agreement (standard yacht charter contract)
  • REG Yacht Code (Red Ensign Group code for large yachts)
  • MLC 2006 (Maritime Labour Convention)
  • Regulation (EU) 2016/679 GDPR (personal data protection)
  • Deckhand
  • Qualtrics
  • Miro
  • Microsoft Excel
Syllabus

6 modules · 300 h

  1. 1.1Profile of owners and charterers
  2. 1.2Ultra-high net worth and expectations
  3. 1.3Differences between private and charter use
  4. 1.4Motivations for yacht travel
  5. 1.5Client culture and origin
  6. 1.6Privacy and discretion
  7. 1.7Families and children on board
  8. 1.8Corporate clients and events
  9. 1.9Trends in experiential luxury
  10. 1.10Case study: profile of a charter group
  1. 2.1Customer journey map
  2. 2.2Pre-embarkation preferences
  3. 2.3Welcome and first impression
  4. 2.4Daily routines on board
  5. 2.5Designing memorable moments
  6. 2.6Disembarkation and farewell
  7. 2.7Post-trip follow-up
  8. 2.8Common pain points
  9. 2.9Personalisation with data
  10. 2.10Workshop: experience map for a seven-day charter
  1. 3.1Organisation of the interior department
  2. 3.2Duties of the purser and stewardesses
  3. 3.3Table service standards
  4. 3.4Wine and cocktail service
  5. 3.5High-end housekeeping
  6. 3.6Communication with the guest
  7. 3.7Handling special requests
  8. 3.8Training in luxury hospitality
  9. 3.9Crew welfare
  10. 3.10Practical exercise: formal dinner service protocol
  1. 4.1Itinerary planning
  2. 4.2Water toys and water sports
  3. 4.3Diving and underwater activities
  4. 4.4Shore excursions and experiences
  5. 4.5Gastronomy and chefs on board
  6. 4.6Wellness and fitness
  7. 4.7Events and celebrations
  8. 4.8Polar and remote expeditions
  9. 4.9Safety in activities
  10. 4.10Case study: itinerary in the western Mediterranean
  1. 5.1Measuring satisfaction
  2. 5.2Surveys and interviews
  3. 5.3Complaint management
  4. 5.4The MYBA contract and expectations
  5. 5.5Tips and relationships
  6. 5.6Reputation among brokers
  7. 5.7Customer loyalty
  8. 5.8Guest data protection
  9. 5.9Continuous service improvement
  10. 5.10Lab: analysis of charter surveys
  1. 6.1Defining the yacht and its client
  2. 6.2Researching expectations
  3. 6.3Experience map
  4. 6.4Service design
  5. 6.5Crew training plan
  6. 6.6Satisfaction indicators
  7. 6.7Experience budget
  8. 6.8Experience improvement plan
  9. 6.9Report and presentation
  10. 6.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

The course is taught 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.

Each module combines theory, guided reading of the original standards and applied exercises. The working software is Deckhand, Qualtrics, Miro and Microsoft Excel, in free, academic or evaluation versions. Exercises are based on real procedures: designing the experience map for a charter, drawing up luxury service protocols and analysing guest satisfaction. Assessment is continuous by module, plus the final project.

Standards covered: ISO 10002, ISO 9001, MYBA charter agreement, REG Yacht Code, MLC 2006, Regulation (EU) 2016/679 GDPR.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of ISO 10002, ISO 9001 and the MYBA charter agreement applied to real cases, not as a theoretical annex.
Industry software:Deckhand, Qualtrics, Miro and Microsoft Excel, in free, academic or evaluation versions.
Final project:a complete passenger experience programme for a luxury yacht, from client research and experience map to crew training and budget, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Yacht and client definition
Define the yacht and its client and research their expectations.
Experience map
Map the full guest journey from pre-embarkation to post-trip follow-up.
Service design and training
Design the onboard services and the crew training plan.
Indicators and budget
Set satisfaction indicators and prepare the experience budget.
Final project
Present the improvement plan, report and complete experience programme for final review with your tutor.
Career opportunities

Where this takes you

Yacht purserHead of interiorCustomer experience managerCharter brokerCharter operations managerLuxury hospitality consultant
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • An internet connection and a computer capable of running the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Deckhand, Qualtrics, Miro and Microsoft Excel, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

No prior qualification is required; you need a computer able to run the programme software and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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