Diploma in Branding Language for 2R and Pilot Ergonomics
Online postgraduate diploma of 800 hours in brand language for two-wheelers and rider ergonomics: 8 modules covering motorcycle brand identity, form language and proportions, rider anthropometry, comfort and fatigue, controls and interface, design and modelling tools, and user validation, with an assigned technical tutor.
Diploma in Branding Language for 2R and Pilot Ergonomics — studying from Canada
Product design and human-machine interface work is well established in Canada across automotive, aerospace, medical devices and consumer electronics. Design studios and engineering firms in Toronto, Montréal, Waterloo and Vancouver develop user interfaces for vehicles, industrial equipment and healthcare technology. Usability and accessibility requirements are shaped by national standards and provincial legislation, including the Accessible Canada Act at the federal level. Typical employers include manufacturers, software companies and design consultancies.
Fees for Canada: C$2,010 (Canadian dollar), with instalments and employer sponsorship available.
Relevant bodies in Canada
Typical roles
Questions from Canada
Is design or HMI work in Canada regulated, and how does SEIUM fit in?
Product and HMI design is generally not a licensed profession in Canada, unlike engineering, which is regulated by provincial associations issuing Professional Engineer licences. SEIUM's qualifications are private, not official state degrees and not accredited by a national body. Recognition is decided by employers or relevant bodies, so confirm acceptance with them before enrolling.
Do Canadian product and interface design employers value this kind of study?
Canadian design employers, including software firms in Toronto, Montreal and Vancouver, usually focus on portfolios, user research and shipped work. A SEIUM qualification may add to your profile, especially with a strong final project, but whether it is valued depends on each employer. Build your portfolio alongside your studies.
How much time does this need alongside work, and how is it paid for?
The courses are fully online, so you can study from home at your own pace. Specialist courses take 300 hours, postgraduate diplomas 800 and master's 1,900, so consider your weekly availability. Teaching is in English with an assigned technical tutor. Fees can be paid in instalments, and employer sponsorship is possible, which you can ask your employer about.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse brand DNA and the formal archetypes of the motorcycle.
Develop a form language consistent with brand positioning.
Define the ergonomic triangle for the target population.
Assess rider comfort, vibration and fatigue.
Design controls and interfaces suited to motorcycle riding.
Use digital modelling tools and ergonomic manikins.
Validate design proposals through user clinics.
Who it's for
- Motorcycle designers
- CMF designers
- Vehicle ergonomics specialists
- Class A surface modellers
- User experience researchers
- Two-wheeler product managers
- Engineering or science graduates looking to enter the motorcycle industry
What you'll work with
- Regulation (EU) 168/2013 (approval of two- or three-wheel vehicles and quadricycles)
- ISO 7250-1 (basic human body measurements for technological design)
- ISO 6727 (motorcycle controls, tell-tales and indicators: symbols)
- UNECE Regulation No. 60 (driver-operated controls on two-wheeled motor vehicles)
- ISO 2631-1 (whole-body vibration exposure)
- ISO 5349-1 (hand-transmitted vibration exposure)
- Delegated Regulation (EU) 3/2014 (vehicle functional safety requirements for L-category vehicles)
- Autodesk Alias
- RAMSIS
- Tecnomatix Jack
- Blender
- Adobe Photoshop
8 modules
1.1History of motorcycle design1.2Naked, sport, adventure and custom archetypes1.3Brand DNA and recognisable elements1.4Positioning and customer segments1.5Visual analysis of competitors1.6Heritage and neo-retro design1.7Mood boards and aesthetic territories1.8Product narrative1.9Formal coherence across the range1.10Workshop: DNA analysis of three brands
2.1Proportions and visual mass2.2Waistline and dynamic gesture2.3Surfaces and transitions2.4Headlamp graphics and lighting signature2.5The fuel tank as an iconic element2.6Subframe and tail section2.7The engine as an aesthetic element2.8Colour, materials and finish (CMF)2.9Graphics and decoration2.10Practical exercise: three-view sketching of a naked bike
3.1Handlebar, seat and footpeg ergonomic triangle3.2Percentiles and target population3.3Postures by segment3.4Seat height and foot support3.5Comfortable joint angles3.6Adjustment of controls and footpegs3.7Passenger and two-up space3.8Rider wearing protective gear3.9Differences in size and gender3.10Laboratory: measuring the ergonomic triangle
4.1Seat pressure maps4.2Hand-arm and whole-body vibration4.3Vibration exposure to ISO 2631 and ISO 53494.4Wind protection and turbulence4.5Engine heat perceived by the rider4.6Noise perceived under the helmet4.7Muscle fatigue on long rides4.8Electromyography in postural studies4.9Design of seats and foams4.10Case study: redesign of a touring seat
5.1Levers and actuation force5.2Switchgear and iconography5.3TFT displays and sunlight readability5.4Riding modes in the interface5.5Connectivity and navigation5.6Operation with gloves and in the rain5.7Control symbols to ISO 67275.8Haptic and acoustic feedback5.9Distraction and cognitive load5.10Workshop: interface architecture for a TFT dashboard
6.1Digital sketching and rendering6.2Class A surface modelling6.3Scale clay modelling6.43D scanning and reverse engineering6.5RAMSIS and Jack digital manikins6.6Virtual reality in design reviews6.7Rapid prototyping of parts6.8Real-time visualisation6.9Data flow between design and engineering6.10Practical exercise: fuel tank surface in Autodesk Alias
7.1Product clinics with customers7.2Ergonomic tests with riders7.3Perceived comfort questionnaires7.4Semantic differential for image7.5Assessment of brand perception7.6Design iteration after the clinic7.7Regulatory constraints on design7.8Industrial feasibility and cost7.9Model launch and communication7.10Case study: clinic for a mid-size adventure bike
8.1Brand and segment brief8.2User research8.3Concepts and selection8.4Ergonomic definition of the vehicle8.53D modelling of the concept8.6Colour and materials strategy8.7User validation8.8Design presentation8.9Report and presentation8.10Final project: final review with the tutor
How you'll learn
100% online training on the SEIUM campus, with downloadable materials, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within the intake, so you can combine the programme with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Autodesk Alias, RAMSIS, Tecnomatix Jack, Blender and Adobe Photoshop, in free, academic or evaluation versions. Work is based on real procedures: product clinics with riders and customers, ergonomic measurement on adjustable rigs and comfort assessment on test routes. Assessment is continuous for each module, plus the final project.
Standards covered: Regulation (EU) 168/2013, ISO 7250-1, ISO 6727, UNECE Regulation No. 60, ISO 2631-1, ISO 5349-1, Delegated Regulation (EU) 3/2014.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer able to run the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Autodesk Alias, RAMSIS, Tecnomatix Jack, Blender and Adobe Photoshop, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
Prior technical training or professional experience in the sector (no university degree required), a computer able to run the software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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