CourseInsurance, Risk & Actuarial Data Applications open

Course in Loyalty Programmes in Mobility Insurance

Online course of 300 h in loyalty programmes in mobility insurance. 6 modules covering Directive (EU) 2016/97 (IDD), the EIOPA supervisory statement on differential pricing practices (2023) and Salesforce. Dedicated tutor and enrolment open.

Duration300 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate

Course in Loyalty Programmes in Mobility Insurance — studying from Canada

Canada has a major insurance and financial services sector, with headquarters and operations concentrated in Toronto and Montréal. Insurers and reinsurers rely on actuarial science, risk modelling and data analytics for pricing, reserving and capital management. Federal and provincial regulators oversee solvency, conduct and consumer protection. Engineers and data specialists with risk and modelling skills find roles at insurers, brokers, consultancies and regulatory bodies.

Fees for Canada: C$698 (Canadian dollar), with instalments and employer sponsorship available.

Relevant bodies in Canada

  • Office of the Superintendent of Financial Institutions (OSFI)
  • Canadian Institute of Actuaries (CIA)
  • Financial Services Regulatory Authority of Ontario (FSRA)
  • Insurance Bureau of Canada (IBC)

Typical roles

  • Actuarial Analyst
  • Risk Analyst
  • Data Scientist – Insurance
  • Reserving Analyst

Questions from Canada

Is this programme recognised by professional bodies in Canada for insurance and actuarial data work?

SEIUM's qualifications are private, not official state degrees, and are not accredited by a national body in Canada. Actuarial credentials in Canada are governed by the Canadian Institute of Actuaries, and actuarial practice is regulated under provincial and federal rules. A private engineering qualification does not confer these credentials, so confirm recognition with employers or the relevant body yourself.

How might this qualification be used by employers in Canada in insurance or risk roles?

Insurers, banks and risk teams in Canada may value engineering-based data analysis and risk modelling skills, but how they regard a private qualification is their decision. Hiring in these sectors often depends on experience, professional exams and specific credentials. Your final project can serve as evidence of applied skills, though it does not guarantee any role or salary outcome.

What are the practical demands of studying this online from Canada?

Study is fully online and in English, and no student visa is required if you study from home. Programme lengths range from 300 to 1,900 hours, so consider how many hours a week you can commit alongside work. You are assigned a technical tutor for support. Fees can be paid in instalments, and some students receive employer sponsorship, which is possible but not guaranteed.

Virtual lab · try it before you enrol

Take the controls.

Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.

SIM · LIVE ●
Learning outcomes

What you will be able to do

01

Explain the particularities of loyalty in an annually renewed line.

02

Design a loyalty programme aligned with customer value.

03

Personalise offers using data while respecting privacy.

04

Measure the effect of the programme on retention and profitability.

05

Improve the customer experience at key service moments.

06

Avoid unfair differential pricing based on tenure.

07

Develop a loyalty programme with its economic model.

Profile

Who it's for

  • Loyalty manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • CRM analyst in insurance who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • Customer experience manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • Retention analyst who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • Motor insurance product manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • Relationship marketing manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
  • Graduates in engineering or sciences seeking to enter motor insurance.
Standards & tools

What you'll work with

  • Directive (EU) 2016/97 (IDD)
  • EIOPA supervisory statement on differential pricing practices (2023)
  • Directive 2005/29/EC (unfair commercial practices)
  • Law 34/2002 (LSSI, commercial communications)
  • Order ECO/734/2004 (customer service)
  • Regulation (EU) 2016/679 (GDPR)
Syllabus

6 modules · 300 h

  1. 1.1Why mobility customers compare every year
  2. 1.2Acquisition cost versus retention cost
  3. 1.3Customer lifetime value
  4. 1.4Real reasons for churn and how to uncover them
  5. 1.5Critical moments: renewal, claim and premium increase
  6. 1.6Loyalty through inertia versus loyalty through value
  7. 1.7What a points scheme can and cannot solve
  8. 1.8The risk of rewarding those who do not need it
  9. 1.9Cross-sector references and their transfer
  10. 1.10Workshop: diagnosing retention in a portfolio
  1. 2.1Programme objective and the behaviour to be reinforced
  2. 2.2Cash rewards versus service rewards
  3. 2.3Points, tiers and progressive benefits
  4. 2.4Safe driving programmes and how they fit
  5. 2.5No-claims refund and its technical limits
  6. 2.6Benefits at the time of a claim
  7. 2.7Third-party partnerships and benefits catalogue
  8. 2.8Clear rules and programme communication
  9. 2.9Programme cost and break-even point
  10. 2.10Practice: designing the mechanics of a programme
  1. 3.1Data needed to personalise without intruding
  2. 3.2Customer segmentation for the programme
  3. 3.3Churn propensity models
  4. 3.4Identifying high-value customers
  5. 3.5Personalised offers and their ethical limit
  6. 3.6Controlled tests and control groups
  7. 3.7Measuring the true incremental effect
  8. 3.8Programme indicators and their monitoring
  9. 3.9The risk of cannibalising margin without gaining retention
  10. 3.10Practice: designing a controlled test
  1. 4.1Service as the main lever of loyalty
  2. 4.2Claims experience and its effect on renewal
  3. 4.3Proactive communication and price transparency
  4. 4.4Self-service, app and ease of management
  5. 4.5Handling complaints and winning back dissatisfied customers
  6. 4.6Welcome programmes and the first ninety days
  7. 4.7Renewal communication: what to say and when
  8. 4.8Vulnerable customers and appropriate support
  9. 4.9Measuring satisfaction and recommendation
  10. 4.10Practice: redesigning the renewal journey
  1. 5.1Transparency of conditions and of benefit expiry
  2. 5.2Pricing practices and consumer protection
  3. 5.3Equal treatment of new and existing customers
  4. 5.4Data protection in loyalty programmes
  5. 5.5Taxation of incentives provided
  6. 5.6Liability for third-party catalogue services
  7. 5.7Preventing abuse and fraud in the programme
  8. 5.8Governance and oversight of the associated product
  9. 5.9Reputational risk of a poorly communicated programme
  10. 5.10Practice: regulatory review of a programme
  1. 6.1Technical implementation and systems involved
  2. 6.2Catalogue and supplier management
  3. 6.3Operating costs and provision for outstanding points
  4. 6.4Programme evolution and renewal of benefits
  5. 6.5Decision to maintain, redesign or close the programme
  6. 6.6Training the sales network and customer service
  7. 6.7Programme dashboard
  8. 6.8Common errors in insurance loyalty
  9. 6.9Sector cases and lessons learned
  10. 6.10Final project: a complete loyalty programme with its economics
Methodology, software & labs

How you'll learn

Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine the programme with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Adobe Campaign, Python (lifelines), Power BI, in free, academic or evaluation versions. Case studies are based on real portfolio survival analysis procedures, design of points and rewards programmes, and NPS and retention measurement. Assessment is continuous, per module, plus the final integrating project.

Accreditable laboratories(EN ISO/IEC 17025) with a rotor test rig, EMC/Lightning pre-compliance, HIL/SIL, vibration/acoustics.
Evidence-oriented final project:safety case, test plan, compliance dossier and operational limits.
Industry-mentored:lecturers with experience in training, , eVTOL/UAM and flight test.
Flexible mode(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:a safety-by-design approach, OT cyber, DIH and compliance as pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Technical implementation and systems involved

Explain the particularities of loyalty in an annually renewed line.

Catalogue and supplier management

Design a loyalty programme aligned with customer value.

Operating costs and provision for outstanding points

Personalise offers using data while respecting privacy.

Programme evolution and renewal of benefits

Measure the effect of the programme on retention and profitability.

Decision to maintain, redesign or close the programme

Improve the customer experience at key service moments.

Career opportunities

Where this takes you

Loyalty ManagerCRM Analyst in InsuranceCustomer Experience ManagerRetention AnalystMotor Insurance Product ManagerRelationship Marketing Manager
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • Internet connection and a computer capable of running the programme's software.
  • Sufficient command of Spanish to follow technical regulatory texts.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

FAQ

Frequently asked questions

The programme comprises 300 hours in total, spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.

The programme uses Salesforce, Adobe Campaign, Python (lifelines) and Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

A SEIUM diploma of your own on passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Check the credit recognition policy when you enrol.

Course in Loyalty Programmes in Mobility InsuranceEnrol
Scroll to Top
SEIUM – Institute of Advanced Engineering
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.