Course in Loyalty Programmes in Mobility Insurance
Online course of 300 h in loyalty programmes in mobility insurance. 6 modules covering Directive (EU) 2016/97 (IDD), the EIOPA supervisory statement on differential pricing practices (2023) and Salesforce. Dedicated tutor and enrolment open.
Course in Loyalty Programmes in Mobility Insurance — studying from Canada
Canada has a major insurance and financial services sector, with headquarters and operations concentrated in Toronto and Montréal. Insurers and reinsurers rely on actuarial science, risk modelling and data analytics for pricing, reserving and capital management. Federal and provincial regulators oversee solvency, conduct and consumer protection. Engineers and data specialists with risk and modelling skills find roles at insurers, brokers, consultancies and regulatory bodies.
Fees for Canada: C$698 (Canadian dollar), with instalments and employer sponsorship available.
Relevant bodies in Canada
Typical roles
Questions from Canada
Is this programme recognised by professional bodies in Canada for insurance and actuarial data work?
SEIUM's qualifications are private, not official state degrees, and are not accredited by a national body in Canada. Actuarial credentials in Canada are governed by the Canadian Institute of Actuaries, and actuarial practice is regulated under provincial and federal rules. A private engineering qualification does not confer these credentials, so confirm recognition with employers or the relevant body yourself.
How might this qualification be used by employers in Canada in insurance or risk roles?
Insurers, banks and risk teams in Canada may value engineering-based data analysis and risk modelling skills, but how they regard a private qualification is their decision. Hiring in these sectors often depends on experience, professional exams and specific credentials. Your final project can serve as evidence of applied skills, though it does not guarantee any role or salary outcome.
What are the practical demands of studying this online from Canada?
Study is fully online and in English, and no student visa is required if you study from home. Programme lengths range from 300 to 1,900 hours, so consider how many hours a week you can commit alongside work. You are assigned a technical tutor for support. Fees can be paid in instalments, and some students receive employer sponsorship, which is possible but not guaranteed.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Avoid unfair differential pricing based on tenure.
Develop a loyalty programme with its economic model.
Who it's for
- Loyalty manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- CRM analyst in insurance who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Customer experience manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Retention analyst who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Motor insurance product manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Relationship marketing manager who wants to specialise in Loyalty Programmes in Mobility Insurance.
- Graduates in engineering or sciences seeking to enter motor insurance.
What you'll work with
- Directive (EU) 2016/97 (IDD)
- EIOPA supervisory statement on differential pricing practices (2023)
- Directive 2005/29/EC (unfair commercial practices)
- Law 34/2002 (LSSI, commercial communications)
- Order ECO/734/2004 (customer service)
- Regulation (EU) 2016/679 (GDPR)
6 modules · 300 h
1.1Why mobility customers compare every year1.2Acquisition cost versus retention cost1.3Customer lifetime value1.4Real reasons for churn and how to uncover them1.5Critical moments: renewal, claim and premium increase1.6Loyalty through inertia versus loyalty through value1.7What a points scheme can and cannot solve1.8The risk of rewarding those who do not need it1.9Cross-sector references and their transfer1.10Workshop: diagnosing retention in a portfolio
2.1Programme objective and the behaviour to be reinforced2.2Cash rewards versus service rewards2.3Points, tiers and progressive benefits2.4Safe driving programmes and how they fit2.5No-claims refund and its technical limits2.6Benefits at the time of a claim2.7Third-party partnerships and benefits catalogue2.8Clear rules and programme communication2.9Programme cost and break-even point2.10Practice: designing the mechanics of a programme
3.1Data needed to personalise without intruding3.2Customer segmentation for the programme3.3Churn propensity models3.4Identifying high-value customers3.5Personalised offers and their ethical limit3.6Controlled tests and control groups3.7Measuring the true incremental effect3.8Programme indicators and their monitoring3.9The risk of cannibalising margin without gaining retention3.10Practice: designing a controlled test
4.1Service as the main lever of loyalty4.2Claims experience and its effect on renewal4.3Proactive communication and price transparency4.4Self-service, app and ease of management4.5Handling complaints and winning back dissatisfied customers4.6Welcome programmes and the first ninety days4.7Renewal communication: what to say and when4.8Vulnerable customers and appropriate support4.9Measuring satisfaction and recommendation4.10Practice: redesigning the renewal journey
5.1Transparency of conditions and of benefit expiry5.2Pricing practices and consumer protection5.3Equal treatment of new and existing customers5.4Data protection in loyalty programmes5.5Taxation of incentives provided5.6Liability for third-party catalogue services5.7Preventing abuse and fraud in the programme5.8Governance and oversight of the associated product5.9Reputational risk of a poorly communicated programme5.10Practice: regulatory review of a programme
6.1Technical implementation and systems involved6.2Catalogue and supplier management6.3Operating costs and provision for outstanding points6.4Programme evolution and renewal of benefits6.5Decision to maintain, redesign or close the programme6.6Training the sales network and customer service6.7Programme dashboard6.8Common errors in insurance loyalty6.9Sector cases and lessons learned6.10Final project: a complete loyalty programme with its economics
How you'll learn
Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine the programme with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, Adobe Campaign, Python (lifelines), Power BI, in free, academic or evaluation versions. Case studies are based on real portfolio survival analysis procedures, design of points and rewards programmes, and NPS and retention measurement. Assessment is continuous, per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Explain the particularities of loyalty in an annually renewed line.
Design a loyalty programme aligned with customer value.
Personalise offers using data while respecting privacy.
Measure the effect of the programme on retention and profitability.
Improve the customer experience at key service moments.
Where this takes you
Requirements
- No prior qualification is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient command of Spanish to follow technical regulatory texts.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme comprises 300 hours in total, spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.
The programme uses Salesforce, Adobe Campaign, Python (lifelines) and Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.
A SEIUM diploma of your own on passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Check the credit recognition policy when you enrol.
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