Branding course for motorcycle teams
Online course of 300 hours in branding for motorcycle racing teams, 6 modules covering team identity, visual identity, brand and sponsors, experience and community, and brand protection and management, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Define the brand platform of a motorcycle racing team.
Develop a coherent and applicable visual identity.
Integrate sponsors without losing brand consistency.
Design experiences and community initiatives.
Protect the brand through registration and control of use.
Measure brand awareness and brand value.
Produce a brand manual for a motorcycle racing team.
Who it's for
- Sports brand designers.
- Team marketing managers.
- Motorcycle livery designers.
- Sponsorship managers.
- Creative directors.
- Merchandising managers.
- Engineering or science graduates looking to join racing teams.
What you'll work with
- Ley 17/2001 (Spanish Trade Marks Act)
- Regulation (EU) 2017/1001 (European Union trade mark)
- Ley 20/2003 (Spanish Legal Protection of Industrial Design Act)
- ISO 10668 (monetary brand valuation)
- ISO 20671 (brand evaluation)
- Ley 34/1988 (Spanish General Advertising Act)
- Adobe Illustrator
- Figma
- Adobe Photoshop
- Canva
- Blender
6 modules
1.1What a team brand is1.2Mission, vision and values1.3History and sporting legacy1.4Brand archetypes1.5Positioning against rivals1.6Audience: fans, sponsors and riders1.7Branding in factory and private teams1.8Benchmark team case studies1.9Brand audit1.10Workshop: brand audit of an existing team
2.1Logo and symbol2.2Colour palette and typefaces2.3Corporate identity manual2.4Motorcycle livery2.5Design of leathers and riding gear2.6Pit box, marquees and hospitality2.7Transport vehicles2.8Staff clothing2.9Digital applications2.10Practical: livery sketch for a motorcycle
3.1Integrating sponsor logos3.2Hierarchy of spaces3.3Title sponsor and team name3.4Consistency of associated brands3.5Co-branding and special editions3.6Brand valuation3.7Exclusivities and conflicts3.8Advertising rules in competition3.9Licensing agreements3.10Case study: map of advertising spaces on a motorcycle
4.1The trackside experience4.2Hospitality for guests4.3Fan club4.4Official merchandise4.5Off-season events4.6Behind-the-scenes content4.7Brand tone of voice4.8Volunteering and social responsibility4.9Sustainability as a brand value4.10Case study: designing a VIP paddock experience
5.1National and European trade mark registration5.2Classes of goods and services5.3Industrial designs5.4Use of riders' image5.5Counterfeit merchandise5.6Reputational crisis management5.7Brand awareness indicators5.8Renewal and rebranding5.9Branding budget5.10Case study: rebranding after a change of sponsor
6.1Team diagnosis6.2Brand platform6.3Basic visual identity6.4Applications on the motorcycle and pit box6.5Sponsor integration6.6Community plan6.7Brand protection6.8Brand manual6.9Report and presentation6.10Final project: final review with the tutor
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so the programme fits around your job.
Each module combines theory, guided reading of the original legislation and standards, and applied exercises. The working software is Adobe Illustrator, Figma, Adobe Photoshop, Canva and Blender, in free, academic or evaluation versions. Real procedures are studied: team brand audits, livery and visual application design, and sponsor integration across media. Assessment is continuous by module, plus the final project.
Standards covered: Ley 17/2001, Regulation (EU) 2017/1001, Ley 20/2003, ISO 10668, ISO 20671, Ley 34/1988.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- No prior qualification is required.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Adobe Illustrator, Figma, Adobe Photoshop, Canva and Blender, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
No prior qualification is required; you need an internet connection, a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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